Dwayne “The Rock” Johnson is the star of a huge budget new TVC promoting Apple’s Siri voice assistant which some commentators are already calling the tech giant’s best commercial ever.
The spot is called “The Rock x Siri Dominate the Day” and at just shy of four minutes long almost moves into short film territory and comes with plenty of stunts, actions, aliens and gags.
Over the weekend, Johnson himself tweeted about the ad calling it “the biggest, coolest, sexiest, funnest (is that a word?) movie ever”. Leading some to believe the TVC was actually a trailer for one of Johnson’s new films.
Check the ad out below:
The spot promotes Siri’s integration with FaceTime, iTunes playlists, and car-ride service Lyft and was produced for Apple by Seven Bucks Productions, the company Johnson co-founded with his manager and producing partner Dany Garcia.