Doritos is set to launch its new product Doritos Crackers into market with its ‘Just Landed’ campaign. Doritos Crackers are a bold new way to enjoy Doritos flavours and are a world first for the brand making Aussies the lucky ones to try them before anyone else.
The integrated campaign, created in collaboration with Clemenger BBDO Sydney, shows the protagonist catapulting the new Doritos Crackers into existence here in Australia.
The TVC reflects the innovative and disruptive nature of the product and has been created to really deliver on engagement and entertainment. The slingshot that is featured is designed to flow through to the instore retail campaign where the product lands on shelf.
Ben Coulson, Clemenger chief creative officer explained, “This was a chance to tell the world the famous brand Doritos are bringing something new to the table. We were keen to keep the Doritos tone while (quite literally) launching this new product”.
Alison Silver, Doritos brand manager said, “We are really excited to be bringing to the market a product and communication campaign that has been developed locally to meet Australian tastes.”