Italian youth fashion brand Diesel has unveiled its new Spring campaign titled “Be a follower”.
The work of incumbent creative agency Publicis Italy, the trio of spots argues that trying to be an influencer is darn hard work and life’s much more fun as a follower.
In keeping with its practice of breaking the rules, Diesel brings to life a multi-subject campaign with real influencers who are familiar enough with the brand (and the concept) to be self-ironic about the clichés and pitfalls of living an “Instagrammable” life. With, of course, denim as the central icon.
As with any Diesel campaign, there’s plenty of colour and fun. Check them out below: