Youth Fashion Brand Diesel Turns Return Policy Into Super Cool New Campaign

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]

Stuart Archibald departs Archibald Williams after 12 years. And, no, it's not for golf & bowlo club-priced schooners.

Queensland's beautiful one day, perfect the next but there's still lots that can kill you - crocs, skin cancer & XXXX.

Posted 5 hours Ago

Recommended

by B&T Magazine

Network 10 may have had a win in the courts yesterday but, alas, it appears viewers heard all about it on Seven.

Cairns Crocodiles assembling ominous judging panel that just so happens to coincide with B&T's office sponge bake off.

When Aimee speaks, B&T goes full Vanilla Ice: "Stop collaborate & listen, GroupM boss back with a brand new invention."

Yet again, Dove pioneering the adland zeitgeist but ignores current clamour around AI, thank god.

Here's an excellent multilingual AI initiative that will hopefully allow us all to finally comprehend drunk Irish people.

Travel marketer boosts its team for its US destinations. Any talk of the Aussie dollar remaining strictly off limits.

Mediahub nabs Carat's Linda Fagerlund after reportedly dangling a large carrot or similar root crop vegetable.

More evidence two brains are better than one comes these two promotions. After all, a third brain can cause tensions.

No one's looking forward to Paris like B&T. We're particularly excited about watching countries who detest one another.

Publicis rings the changes with three new appointments. No wonder, given it got all that new biz money last year.

It's promotions & new recruits at History Will Be Kind. Plus the inevitable angst for staffers who didn't get one.

Do Aussie agencies think ads with Americans makes us want to eat more? The food deliverers appear to think so.

Seven amps up its finance coverage in latest partnership. Sadly, it's not bringing Kochie out of the cryogenic freeze.

Hats off to this ecommerce initiative, however, jewellery's just one of those things we ain't buying sight unseen.

Is there a correlation between the increased interest in Carsales.com.au & decreased interest in public transport?

Posted 1 day Ago

Recommended

by B&T Magazine

No one came out of this trial particularly well. Apart from Justice Michael Lee, who has a real way with words.

New flick stars man-of-the-minute Ryan Gosling. B&T understands he doesn't sing in this one.

There are few jobs that could have you bundled into the back of a white van, but this does sound like one of them.

Binning 'programmatic' would save B&T hours of explaining stuff we pretend to understand to colleagues each week.

Hamish Blake proves he's still got it as Lego launches to impressive numbers. Pete Evans secretly taking notes.

Ever tried to better yourself with an online course only to give up a month later? You'll know the RMIT brand well.

Works' team saved by Sydney's late-running public transport as it dangerously takes to the tram tracks for press photo.

Yes, it's a New Zealand ad featuring a sheep. No, B&T won't be going down that route despite desperately wanting to.

Molasses is a brand & design agency & not to be mistaken with Israeli spy agency Mossad. Not that you'd ever do that.

The dial's fixed to Fitzy & Wippa at Mindshare now. Bump in ear plugs sales in North Sydney "unrelated," apparently.

Bupa declares "good health's contagious". Although B&T understands kale & marathons are exempt from the comments.

Accountancy firm Pitcher Partners gets brand zjoosh via the Principals. Debate rages whether it's mint or jade.

Partner still refusing to put a ring on it? Instead of threatening to leave, use this jewellery yarn as a reminder.

Is every Beacon employee's worst nightmare being the last to leave and having to turn the lights off?

Friend of B&T and all-round good guy Pat Crowley needs our help to save his son's life.

CHEP wins Uni of Syd media work. Staff strongly reminded that this does not allow them to attend student nights out.

B&T heads to Jaipur to hear why advertising can save the planet. Certainly a harder trip than Mosman the other week.

B&T is banking on this campaign to 'bring a little magic' to last night's bar tab.