Carlton & United Breweries (CUB) has today launched a new brand campaign for Corona, asking What’s on your Bucket List, encouraging Australians to take some time out during summer, indulge in their wildest bucket list dreams and share on social media using #CoronaBucketList.
The campaign, created and executed in partnership with Monster Children, MKTG, MediaCom and TLA, will be activated across multiple channels including out of home, digital and in-store. The campaign launches with a new 30-second content piece released via Corona social channels.
Entitled #CoronaBucketList, the integrated summer campaign will be a fresh expression of Corona’s‘From Where You’d Rather Be’ creative platform and aims to encourage Australians to share their bucket list dreams.
CUB’s brand director of premium and craft, Brian Phan, said the iconic brand is synonymous with summer and the new campaign provides a compelling proposition for consumers to become a part of the Corona narrative.
“Today’s society is more hectic than it’s ever been so we created this campaign to remind Australians to take a break from routine and escape for a while,” he said. “Our dream this summer is to inspire a nation of connected bucket list conversations filled with good friends, sunsets and buckets of icy cold Coronas.”
“We should all take the time to reflect – what’s on your bucket list?”
The iconic Corona bucket will take centre stage as the key visual and sign-post linking the above the line campaign with physical consumption on premise and through themed packaging in-store.