Crocs New Campaign Makes A Statement

Crocs New Campaign Makes A Statement
B&T Magazine
By B&T Magazine



Crocs has launched the third year of its “Come As You Are” marketing campaign.

Global brand ambassadors, including award-winning actress, singer-songwriter and director Zooey Deschanel along with British actress Natalie Dormer, will encourage consumers to declare that being yourself, being comfortable and looking stylish are not mutually exclusive.

Chinese actress, dance and model Gina Jin, Japanese actress and model, Suzu Hirose, as well as South Korean actress and gugudan girl-band member Kim Se-Jeong also star in the fun campaign.

The advertisement showcases the infamous foam shoe brands’ versatility, from somewhat clunky boat shoe to dainty sandal, modelled by the brand ambassadors.

For the campaign’s official launch, Crocs has released a video that highlights just how easy it is to be comfortable in your own shoes.

Crocs CMO, Terence Reilly said: “As we enter our third year of ‘Come As You Are,’ we are evolving not only our message and cast but the entire look and feel of our marketing campaign.

“Crocs is making a bold declaration that you can have both style and comfort no matter who you are or where your life takes you.

“Because comfort comes in many shapes and sizes, our global brand ambassadors will wear and talk about some of our most popular styles in settings that are relevant to their interests and personalities.”

“Come As You Are” will be seen through various digital, social, print and in-store marketing materials with a specific focus on the United States, Germany, China, Japan and South Korea.

 




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