Wella Professionals and Courtney Act (aka Shane Jenek) have partnered in a social campaign that talks to how colour is a metaphor for individuality and identity.
By Mango Communications, part of DDB Group, the video features Courtney and a cross-section of Sydney’s queer community, all dancing, wearing and celebrating colour in their own unique way.
This is the second year of Wella Professionals has been a major partner of the Sydney Gay & Lesbian Mardi Gras and the official hair partner, lending their support and colourful skills to the iconic parade.
Coty Professional Beauty GM for AUNZ Max Amen said: “We are incredibly excited to kick off our 2019 campaign in colour with Courtney Act and Sydney Gay & Lesbian Mardi Gras.
“In the wake of our most innovative colour launch to date, we couldn’t be prouder to celebrate and represent one of the most vibrant, expressive and inclusive communities in the beauty industry”.
In the video, Courtney Act said: “Colour is on a spectrum that never ends. It has the ability to define and create whoever you want to be.”
“It has been a pleasure working with Wella Professionals for this year’s Mardi Gras festival, and helping to spread their message of ‘Love In Colour”.