Controversial Brand Honey Birdette Lingerie Flash Mob Takes To Sydney CBD

Controversial Brand Honey Birdette Lingerie Flash Mob Takes To Sydney CBD

Controversial lingerie brand Honey Birdette’s latest campaign – #NOTYOURVALENTINE – encourages women to forget flowers, ditch the diamonds and decline that invitation to a candlelit dinner this Valentine’s Day.

The campaign, which is aimed at empowered women embracing their sexuality will launch today in Sydney’s CBD with a flash mob of “Honeys” on Harleys.

Models will take to the streets riding motorbikes and donning lingerie and leather jacks.

The convoy will begin from York Street before making their way down Druitt Street, Clarence Street, King Street, Elizabeth Street, Pitt Street to George Street.

Honey Birdette will stream the event live on their Facebook account and post live updates via Instagram stories.

The lingerie brand is infamous for its controversial advertising.

In August last year, the Australian watchdog Ad Standards banned an image from Honey Birdette shopfronts which showed a woman wearing an opaque white bra with visible nipples (image below).Screen Shot 2019-02-13 at 11.30.04 amThe banned image marked the 13th time in the company’s 12-year history that Ad Standards banned the brand from displaying an image, and the 28th time the company was subjected to an Ad Standards ruling.




Please login with linkedin to comment

Honey Birdette

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]