Coca-Cola’s Quirky Love Story Encourages Drinkers To Recycle

Coca-Cola’s Quirky Love Story Encourages Drinkers To Recycle

A new ad for Coca-Cola out of the UK plays down the beverage’s sugar-ladened, caffeine hit and instead encourages its drinkers to recycle the bottles and cans.

Playing on an animated “love-story” between a bottle of Fanta and a Coke Zero, the ad features plenty of nice puns and innuendo.

The two plastic bottles banter about their romance and how they kept giving it a “second chance” after being recycled again and again.

It’s part of Coca-Cola UK’s sustainable packaging strategy, which sees the company aim to recover all its packaging, as well as increasing the use of recycled PET in bottles from 25 per cent to 50 per cent by 2020.

The ad was by creative agency by Ogilvy & Mather Berlin. Check it our below:




Please login with linkedin to comment

Advertising Standards Bureau Sirens

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]