CHE Proximity Unveils New Work For Australian Gas Networks

CHE Proximity Unveils New Work For Australian Gas Networks

Australian Gas Networks (AGN) and CHE Proximity has launched a new campaign that encourages Australians to ‘love winter’.

Directed by Finch’s Jae Morrison, the campaign is led by three TVC’s – Cooking with Gas, Nup and House Pants. The series brings to life authentic and relatable scenarios around enjoying the great indoors this winter, with a focus on natural gas when its benefits are the strongest.

Acting marketing manager of Australian Gas Networks, Chris Hewson, said the energy infrastructure category is traditionally dominated by rational and functional messaging, which AGN wanted to change.

“We really wanted to flip this functional convention on its head and drive desire for Natural Gas through emotion when it’s most applicable, in winter”.

Group creative director at CHE Proximity, Glen Dickson, says the agency’s approach to the campaign was to show Aussies that there’s a bright side to the colder months.

“Typically, Aussies yearn for beach and BBQ weather, but with this campaign Aussies might rethink their favourite season.”

AGN’s ‘Love Winter’ campaign launches this month across a variety of platforms nationally, including TV, out of home, online media, cinema and radio.




Please login with linkedin to comment

Ad campaigns Australian Gas Networks CHE Proximity

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]