If there’s one thing that the French excel in, other than antagonising the English and being mean to snails, it’s cheese; or fromage, as it’s more commonly known in those parts.
And to celebrate all things cheesy, Burger King in France has unveiled a new “Cheese Lover” range of fromage-infused goodies such as cheese buns, cheese sauce and something called Emmental cheese.
To promote “Cheese Lover”, the brand’s Parisian creative agency, Buzzman, has created a campaign that calls for any sound-minded French person who detests cheese to be exiled from the country.
The TVC features a man who has decided to move as far away as possible to escape all things cheese. And he will not be the only one to make this radical decision! Thanks to a contest on their Facebook page, Burger King will enable one person to join him on the other side of the world.
Check out the oddball spot below: