General Pants Goes Full Nude In Controversial New Campaign

General Pants Goes Full Nude In Controversial New Campaign
B&T Magazine
By B&T Magazine



Youth fashion retailer General Pants is copping some social media flak after it used naked models in a campaign to promote a new store opening in Sydney’s CBD.

The campaign included on the online video below which features a naked woman, naked man skateboarding and a naked busker to boot. Fear note, the rude parts have been pixilated.

To promote the address of the store, General Pants also had decals plastered to Sydney streets that featured a topless model directing customers to the store on George Street.

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However, the campaign has divided General Pants’ typically cool customer base. Some decrying it as misogynistic (despite featuring men, too), while others thought it was simply a new working of advertising’s famed “sex sells” adage.

One female customer wrote to social media: “I’m genuinely curious: what does a naked, faceless woman’s body have to do with your store and its apparel? It seems that you’re relying on the objectification of women to sell a product. I have to admit it’s turning me off visiting your stores in the future.”

While a number agreed with the comments, others appeared in favour of the fleshy marketing approach.

“Sex sells, most basic marketing rule. Get over it,” one wrote. While another added: “People these days get so offended by the dumbest shit.”




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