Arnott’s Brings Back Famous ‘Flavour You Can See’ Campaign

Shapes has brought back its ‘Flavour You Can See’ platform in time to celebrate the footy finals with a bit of competitive gamesmanship.

The campaign, which includes film, instore, OOH, digital display, social, PR and an interactive game, is designed to generate increased brand awareness and engagement during the footy finals, a key consumption period for Shapes.

Amplifying the competitive spirit of this time of year, ‘Flavour You Can See’ goes head-to-head across the Shapes range, just like teams on the footy field.

With digital display ads driving people to the Shapes Flavour Battle online game, players select their favourite ‘flavour’ before going up against a rival Shapes.

The game, linked to a live leader board, rewards the highest-scoring players across AU & NZ each week with a year’s supply of Arnott’s Shapes*.

Arnott’s Shannon Wright said: “Whether you’re catching up with mates to watch the footy, or taking on your friend’s top score in the Shapes Flavour Battle game, Shapes is there to help add some extra fun and flavour to the big battle moments during this time of year.”

Publicis Neighbourhood creative lead Rebecca Carrasco said: “Football is full of friendly rivalry amongst mates, and this latest work allows the product to really get involved in the spirit of the game, not just from the sidelines.”

Credits

Client: Campbell Arnott’s
CMO: David McNeil
Integrated Communications Director: Linda Abbott

Social, PR, Digital Director: Amy Wagner

Marketing Director: Michelle Foley

Marketing Manager: Kate Wright

Brand Manager: Shannon Wright

Agency: Publicis Groupe under The Neighbourhood

Chief Client Officer: Helge Gruettke

Senior Business Manager: Dan Beer

Business Executive: Jack Asimus

Integrated Producer: Kirsty Chase

Neighbourhood Creative Lead: Rebecca Carrasco

Creative Director: Michael Barnfield

Copywriter: Ernie Ciaschetti

Art Director: Sascha Wilkosz

Shopper Managing Director: John Georgas

Shopper Executive Creative Director: Ivan Davies

Media Client Service Director: Christie Meischke

Media Business Director: Cath Lim Sam

Media Account Manager: Adrienne Grealish

Earned Media Lead (Herd MSL): Andrew Sroufe

PR Senior Account Manager: Rebekah Allison

*a year’s supply equals 52 packs

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