If there’s one thing you can say about Apple, it’s effortlessly cool. From its ads, its marketing, to the actual products and its famed globe-stopping unveils. Even Steve’s skivvies were cool.
Which makes its latest spot all the more intriguing. It features, dare we say it? Daggy folk.
The spot follows a quartet of office co-workers working on a secret project all aided and abetted by their host of Apple products and software.
With its themes of late nights, tech addiction and pizza eating, the spot should resonate heavily among Apple’s large tech nerd base.
The ad’s the work of Apple’s in-house creative team and was ably directed by Aussie Mark Molloy. Check out the fun spot below: