A group of British advertising creatives have bandied together to unveil a new campaign that ironically apologises for much of their work. Or, more to the point, ongoing sexism in advertising campaigns.
Called #Adpology, it was released to coincide with International Women’s Day last Thursday. The minute-long social media spot cheekily apologises for advertising’s portrayal of women as too young, too thin and in a gender stereotypical way and is “a collaboration with a group of passionate creative folk from the industry”.
The ad was directed by London-based director and photographer, Tina Bull (aka Tiny Bullet), and produced by Thomas Thomas Films. Check it out below: