This winter school holiday, Queensland’s Westfield Chermside did the unthinkable. They allowed kids to skateboard and graffiti inside their shopping centre.
Conceptualised and implemented by Brisbane based experiential creative agency, The Playground, the Skate and Create activation embraced the connection that sits between skateboarding and street art to deliver both a skate park and creative studio inside the shopping centre.
Over the campaign, artists such as Gemma O’Brien, Numskull, and up and coming Gold Coast skater Mikey Mendoza ran workshops and classes, giving the kids a chance to see their skills in action.
Gemma O’Brien said, “When I was growing up there was nothing as cool as this, it’s definitely something new and exciting to do on school holidays.”
Mikey Mendoza said, “Skate and Create is honestly the most unique skating event I’ve ever been to…the kids that are coming here are passionate about skateboarding, they are passionate about the sport and that’s what I’m here to help them with.”
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
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Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
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Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]