Aussie weight-loss organisation has debuted a new brand campaign ‘Smart Made Simple’. Introduced as part of a larger global transformation of the business, the campaign sets out to help change people’s relationship with food for good via personalised solutions across exercise, food and support.
‘Smart Made Simple’ is built on the truth that fad diets and gimmicks simply don’t have long lasting effects on weight loss. With so much conflicting information about what is the SMART way to eat and exercise, the new approach aims to take the confusion out of healthy eating by offering a scientifically proven, yet SIMPLE way to approach modern day weight management.
The integrated campaign spans multiple channels above and below the line including: TV, direct mail, PR and a strong digital focus with a newly designed website. The streamlined website includes a simplified homepage for desktop, tablet and mobile that allows people to focus on what they need to know about the Weight Watchers offering across exercise, food and support.
Michael Burgess, Weight Watchers General Manager, Marketing said: “Weight Watchers are pioneers and leaders in the weight management sector, with over 50 years of experience and the most clinically tested and proven solution in market. We have further built on this experience with exciting new innovations that strengthen our exercise credentials and offer new innovative ways to received support wherever you need it.”
“Our success has been due to the underlying scientifically based smarts of the program that have been delivered in a simple, easy to live way. The new campaign aims to highlight these smarts, which are our differentiator in the market, together with the simple way in which we deliver them to our members. Smart Made Simple aims to improve people’s relationship with food for good by offering our members an even more personalised and simpler program that is easy to understand and apply.”
Client: Weight Watchers
Communications Strategy: Naked
Social Media and PR: One Green Bean
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]
B&T unaware of the vitriol & acrimony between the online mattress companies. We were aware of it between News & the ABC.
oOh!media continues to rapidly expand its large format digital network, launching seven new sites at premium locations across major arterials in Sydney, Melbourne and Brisbane. The latest large format digitals include another premium site in the exclusive Sydney suburb of Mosman. Positioned at the gateway of the lower north shore on Military Road, the high-impact […]
The Seven Network revealed the results of the second round of its flagship innovation initiative – Ignite – which saw seven employee-led generative AI concepts selected for prototype development. An inspiring three-week event, Ignite brings together internal cross-functional teams of engineers, data scientists, product managers and staff from across the business to collaborate and develop […]
Australian tech consultancy Engaging.io has scored a major business win with the appointment by a leading Texas-based US National Basketball Association (NBA) team to revolutionise its marketing and communication strategies. The powerhouse NBA franchise turned to Sydney-headquartered Engaging to spearhead a major HubSpot implementation, driving greater efficiencies, personalisation and a more seamless experience for fans. […]
Dentsu Queensland has formed a strategic partnership with DeadlyScience, an organisation that provides science, technology, engineering and maths (STEM) resources to Aboriginal & Torres Strait Islander students across Australia. The partnership is in collaboration with UnLtd, which helps connect the media and marketing industries with charities helping children and young people at risk. This is […]
Victoria-based Venetian Media Group (VMG) has acquired web and digital strategy shop Digital Native. Lead image L-R: VMG CEO, Michael Fishwick; Digital Native big chief, Matt Gardan. Digital Native specialises in digital strategy, branding, UX and web design it has deep experience in renewables, emerging technology and not-for-profit. Its web design process and collaborative approach […]
One of Australia’s biggest off-street car and motorbike festivals, Rare Spares Rockynats, is returning to Rockhampton for Easter 2024 and has kicked off its promotional calendar with a high-octane media campaign. The two-phase campaign, via award-winning marketing agency Murmur-Group, will launch across large format out-of-home and retail placements and will be supported by local radio, […]
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.