The Australian Wallabies are using their historic match against the USA Eagles on their way to the 2015 Rugby World Cup as the backdrop to launch a campaign that aims to raise awareness of prostate cancer.
The Australian Rugby Union (ARU) and match sponsor Astellas have teamed up with the Prostate Cancer Foundation Australia (PCFA) and the Australian Prostate Cancer Research group to launch #Pass4Prostate.
Kicked off in Sydney today, #Pass4Prostate is a global social media campaign in which participants are encouraged to post a video of themselves “throwing a football pass” on social media using the campaign hash tag to trigger donations from Astellas to prostate cancer foundations around the world.
Managing director of Astellas in Australia, Takenoya Osamu, said the company was excited to be using their sponsorship to drive the new campaign.
“Astellas is constantly looking for ways to use sponsorships to promote better health around the world. This rugby-oriented social media campaign will hopefully raise awareness of prostate cancer and drive substantial fundraising for the not-for-profit groups that are so important in providing support for men and their families affected by prostate cancer,” said Osamu.
Associate Professor Anthony Lowe, CEO of the Prostate Cancer Foundation of Australia, said that innovative campaigns like this were needed to continue to challenge Australian men to face up to important health issues.
“We are pleased to be involved in the #Pass4Prostate initiative with Astellas and the Australian Rugby Union. Prostate cancer is a major health issue facing men in Australia and around the world, so if we can encourage more men to talk to their doctor about this disease it will be a great success,” said Lowe.
Australian rugby union players took a break from their training today to help promote the campaign. Wallabies Nick Cummins and Nick White also travelled to the USA earlier this month to promote the match and the #Pass4Prostate initiative.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]