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Reading: Campaign: Travel Insurance Rolls Out Next Phase Of ‘Just a TID’
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B&T > Advertising > Campaign: Travel Insurance Rolls Out Next Phase Of ‘Just a TID’
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Campaign: Travel Insurance Rolls Out Next Phase Of ‘Just a TID’

Virginia Hyland
Published on: 27th November 2014 at 8:06 AM
Virginia Hyland
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3 Min Read
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Travel Insurance Direct has rolled out the next phase of its integrated ‘just a TID’ campaign with a captivating bus wrap highlighting how precarious it can be catching public transport in foreign countries.

The bus looks like a scene straight out of Asia where it’s common to see very crowded public transport with locals hanging on the outside of the bus.

Bus wrap 141219_AJF_STA-133

“Catching local public transport overseas is one of the great travel experiences and a very authentic way to discover a country. It’s not at all like your local commute back home and it’s not without risks. Our bus wrap captures in a fun way how TID travel insurance can be there for you on your holiday,” says TID general manager Diana Watts.

Virginia Hyland, founder of HM Communication Group commented: “Our audience are great travellers and outdoor formats play a prominent part in the campaign. The TID customer is out and about and this only escalates during the social season. The Wrap was a key part of our media plan to absolutely stop the potential audience in their tracks and really take notice of why travel insurance is important.”

Mark Fairhurst, general manager of sales, APN Outdoor commented on the campaign: “We love to see clients having a bit of fun with their creative, especially within the transit space. Travel Insurance Direct has created a clever and relevant campaign in Sydney that is simple to understand, highly impactful and we commend them for their efforts. After several studies, it is irrefutable that movement always attracts attention but we think there might be even more double takes than usual when this bus drives past.”

The focus of the Travel Insurance Direct campaign is all about “For when things go just a TID wrong”.  The campaign sets up a series of funny and contextual messages to explain TID’s role when overseas travellers might need to use their travel insurance. The scenarios are light-hearted and reflect some of the most common claims TID customers make.

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TAGGED: Clemenger BBDO Sydney, meshel & tommy, Multi-Screen TV Summit, Nielsen's Homescan shopper panel, river island
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By Virginia Hyland
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Question - How do you inspire your audience to stay in love with your offering? This is the question that our clients ask us every day of the week. If you can Inspire your audience in the right moment you instantly create a valuable connection. Then your work today is done - until we reinvent tomorrow. Conversations and how you engage your audience make the difference in how you spring board to a number 1 position. We can help you understand which part of your campaign is truly delivering success for your business. As an Independent Agency we are only one of a handful who can access programmatic technology - no ring fencing insider deals. We will never funnel your business just through one trading desk solution. We will help guide you through the best of the best trading desks in market. Our advice is transparent and we put your business goals first. Telstra NSW Business Women FINALIST 2014 B&T 2013 - FINALIST - Media Agency of the Year Australia B&T 2013 - WINNER of inaugural Women in Media Award, Media Agency category AdNews - 40 under 40 Country Kids Connect - we help talented country kids to build careers.

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