B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Campaign: Tourism NZ Launches ‘Everyday A Different Journey’
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Campaign: Tourism NZ Launches ‘Everyday A Different Journey’
AdvertisingMarketing

Campaign: Tourism NZ Launches ‘Everyday A Different Journey’

Claire Verlander 1
Published on: 7th November 2014 at 7:38 AM
Claire Verlander 1
Share
2 Min Read
SHARE

Tourism New Zealand has launched its latest campaign promoting the Canterbury region of New Zealand as the ultimate destination for West Australian travellers.

The advertising campaign highlights the wide variety of naturally hidden gems and experiences within the Canterbury region and brings to life the concept “everyday a different journey”.

Campaign channels include television advertising, cinema, print, outdoor, online and social media.

1.-WA-Seal_landscape-1

General manager Tourism New Zealand, Tony Saunders is positive about the strategic campaign in market for the month of November, mainly focusing on Christchurch and Canterbury.

“This campaign is about showing Western Australians the diversity of experiences Christchurch and Canterbury have on offer in the hope they’ll jump straight on a trans-Tasman flight.

“West Australians make up over 9% of total holiday arrivals from Australia and represent the fastest growing state in the country.

“With holiday arrivals up from last year, the length of stay from West Australian visitors is also longer at 14 days – well ahead of the Australian average of 11.5 days. We’re hoping to see significant opportunities for growth from this campaign and lure lots more visitors from the West Coast of Australia,” Saunders said.

2.-WA-Glacier_landscape

The joint marketing venture between Christchurch Canterbury Tourism and Christchurch International Airport also includes Wellington, Marlborough, Kiwi rail and Interislander with Air New Zealand on broad to promote direct services between Perth to Christchurch over the summer period.

As an extension of the “Everyday a different story” campaign, Tourism New Zealand and Destination Queenstown will also undertake a joint marketing campaign to drive summer visitation to the region – attracting more visitors to Queenstown during January to April 2015.

3.-WA_StarrySkyMtJohn_landscape-2

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Clemenger BBDO Sydney, Peter Barrie
Share

Latest News

Seven West Media’s Sales Boss Henry Tajer To Step Down
16/06/2025
ID Collective Opens Business With Blunt By Adding The Umbrella Brand To Its Agency Portfolio
16/06/2025
Criteo Reveals ‘For The Love Of Commerce’, “To Shape & Improve The AI-Driven Commerce Experience”
16/06/2025
Inside Selena Gomez’s Purpose-Driven Beauty Empire: Rare Beauty CPO Goes Beyond Gloss At Vogue Codes
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?