Macular Disease Foundation Australia (MDFA) has recruited the talent of Shane Jacobson and long-term MDFA Ambassador Jean Kittson to support a new TV campaign to help stop Aussies in their 50s losing their sight from macular disease.
The popular actors, writers and comedians have teamed up to voice a commercial for Check My Macula (www.CheckMyMacula.com.au), a short online quiz that reveals your risk factors for macular disease then helps you book an eye exam with your optometrist.
The ad rolls out from Tuesday 27 October, urging viewers to add an eye exam to the shopping list of other health checks we’re told to tick off when we turn 50.
The ad addresses the check list of life-saving medical examinations all Australians should be taking from the milestone age of 50 and beyond. It aims to bring eye examinations into the commonly known list of bowel, breast, prostate and heart – to name a few.
A Galaxy Poll conducted by MDFA showed that among Australians between the ages of 50 and 64, only six per cent say that an eye disease check is their top health check priority1.
“Many Aussie blokes have a ‘you’ll be right’ attitude towards their health, and they tend to bury their heads in the sand when it comes to routine check-ups like an eye exam,” Jacobson says. “But your vision is far too precious to gamble with.”
Jacobson celebrated his 50th birthday this March, placing him in the age group that should have an eye exam every two years, then every year once they turn 65.
“If you’re over 50 and you don’t know your risk factors for macular disease, you’re at risk of going blind. It’s that serious,” Jacobson warns. “But Check My Macula, it’s a quick online quiz that tells you your individual risk factors in five easy questions in less than a minute, then helps you book a check-up at the optometrist, so simple and so worth it.”
MDFA Ambassador and much-loved entertainer Jean Kittson knows only too well that family history is a major risk factor for macular disease. Jean’s mother Elaine, now in her 90s, has lived with age-related macular degeneration (AMD) for more than 30 years. This direct family history means that Jean has a 50 per cent chance of developing the disease, so she’s particularly diligent with her optometrist appointments.
“Quite frankly, I don’t manage my general health down to the last detail, but once a year I’ll make sure I have an eye exam,” Kittson says.
“Now I’m in my 60s, there’s a lot to check: my hearing, my skin, my eyesight… the list keeps growing. However, because of my family history, I do make sure that I get an eye test and macula check every year.”
Kittson, who has been sharing the eye health message as an MDFA Ambassador for more than 10 years, says that although the commercial might not be serious, its message is.
“You are risking your vision if you don’t have regular eye exams, including a check of the macula,” Kittson says. “Early diagnosis is imperative for treatment, so my key message for everyone is get your macula checked, especially if you have someone in your family with AMD.”
Please login with linkedin to commentMacular Disease Foundation Australia
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]
AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]
Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]
To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]
Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]