Macular Disease Foundation Australia (MDFA) has recruited the talent of Shane Jacobson and long-term MDFA Ambassador Jean Kittson to support a new TV campaign to help stop Aussies in their 50s losing their sight from macular disease.
The popular actors, writers and comedians have teamed up to voice a commercial for Check My Macula (www.CheckMyMacula.com.au), a short online quiz that reveals your risk factors for macular disease then helps you book an eye exam with your optometrist.
The ad rolls out from Tuesday 27 October, urging viewers to add an eye exam to the shopping list of other health checks we’re told to tick off when we turn 50.
The ad addresses the check list of life-saving medical examinations all Australians should be taking from the milestone age of 50 and beyond. It aims to bring eye examinations into the commonly known list of bowel, breast, prostate and heart – to name a few.
A Galaxy Poll conducted by MDFA showed that among Australians between the ages of 50 and 64, only six per cent say that an eye disease check is their top health check priority1.
“Many Aussie blokes have a ‘you’ll be right’ attitude towards their health, and they tend to bury their heads in the sand when it comes to routine check-ups like an eye exam,” Jacobson says. “But your vision is far too precious to gamble with.”
Jacobson celebrated his 50th birthday this March, placing him in the age group that should have an eye exam every two years, then every year once they turn 65.
“If you’re over 50 and you don’t know your risk factors for macular disease, you’re at risk of going blind. It’s that serious,” Jacobson warns. “But Check My Macula, it’s a quick online quiz that tells you your individual risk factors in five easy questions in less than a minute, then helps you book a check-up at the optometrist, so simple and so worth it.”
MDFA Ambassador and much-loved entertainer Jean Kittson knows only too well that family history is a major risk factor for macular disease. Jean’s mother Elaine, now in her 90s, has lived with age-related macular degeneration (AMD) for more than 30 years. This direct family history means that Jean has a 50 per cent chance of developing the disease, so she’s particularly diligent with her optometrist appointments.
“Quite frankly, I don’t manage my general health down to the last detail, but once a year I’ll make sure I have an eye exam,” Kittson says.
“Now I’m in my 60s, there’s a lot to check: my hearing, my skin, my eyesight… the list keeps growing. However, because of my family history, I do make sure that I get an eye test and macula check every year.”
Kittson, who has been sharing the eye health message as an MDFA Ambassador for more than 10 years, says that although the commercial might not be serious, its message is.
“You are risking your vision if you don’t have regular eye exams, including a check of the macula,” Kittson says. “Early diagnosis is imperative for treatment, so my key message for everyone is get your macula checked, especially if you have someone in your family with AMD.”
Please login with linkedin to commentMacular Disease Foundation Australia
Major sporting clubs and local sporting leaders have united in response to community concern about the effect of prolific sports betting advertising on young people in the Victorian Responsible Gambling Foundation’s new Love the Game campaign. The ‘Join the club’ campaign includes elite and community level players and administrators, parents, kids, umpires and coaches from […]
Red Havas has announced the appointment of Haylie Marchant to the role of executive director, Red Havas Brisbane. In addition to leading the agency to drive growth in the Brisbane market, Haylie will also join the Red Havas national senior management team. Marchant brings 15 years experience building and running successful agencies in Australia and […]
After three years as executive creative director, Vince Lagana has departed The Monkeys to explore new interests and opportunities. Lagana said: “I’ve really enjoyed these three years as ECD at The Monkeys but now feels like the right time in my career to pursue other new and exciting opportunities. I’m proud to have worked on […]
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]