Macular Disease Foundation Australia (MDFA) has recruited the talent of Shane Jacobson and long-term MDFA Ambassador Jean Kittson to support a new TV campaign to help stop Aussies in their 50s losing their sight from macular disease.
The popular actors, writers and comedians have teamed up to voice a commercial for Check My Macula (www.CheckMyMacula.com.au), a short online quiz that reveals your risk factors for macular disease then helps you book an eye exam with your optometrist.
The ad rolls out from Tuesday 27 October, urging viewers to add an eye exam to the shopping list of other health checks we’re told to tick off when we turn 50.
The ad addresses the check list of life-saving medical examinations all Australians should be taking from the milestone age of 50 and beyond. It aims to bring eye examinations into the commonly known list of bowel, breast, prostate and heart – to name a few.
A Galaxy Poll conducted by MDFA showed that among Australians between the ages of 50 and 64, only six per cent say that an eye disease check is their top health check priority1.
“Many Aussie blokes have a ‘you’ll be right’ attitude towards their health, and they tend to bury their heads in the sand when it comes to routine check-ups like an eye exam,” Jacobson says. “But your vision is far too precious to gamble with.”
Jacobson celebrated his 50th birthday this March, placing him in the age group that should have an eye exam every two years, then every year once they turn 65.
“If you’re over 50 and you don’t know your risk factors for macular disease, you’re at risk of going blind. It’s that serious,” Jacobson warns. “But Check My Macula, it’s a quick online quiz that tells you your individual risk factors in five easy questions in less than a minute, then helps you book a check-up at the optometrist, so simple and so worth it.”
MDFA Ambassador and much-loved entertainer Jean Kittson knows only too well that family history is a major risk factor for macular disease. Jean’s mother Elaine, now in her 90s, has lived with age-related macular degeneration (AMD) for more than 30 years. This direct family history means that Jean has a 50 per cent chance of developing the disease, so she’s particularly diligent with her optometrist appointments.
“Quite frankly, I don’t manage my general health down to the last detail, but once a year I’ll make sure I have an eye exam,” Kittson says.
“Now I’m in my 60s, there’s a lot to check: my hearing, my skin, my eyesight… the list keeps growing. However, because of my family history, I do make sure that I get an eye test and macula check every year.”
Kittson, who has been sharing the eye health message as an MDFA Ambassador for more than 10 years, says that although the commercial might not be serious, its message is.
“You are risking your vision if you don’t have regular eye exams, including a check of the macula,” Kittson says. “Early diagnosis is imperative for treatment, so my key message for everyone is get your macula checked, especially if you have someone in your family with AMD.”
Please login with linkedin to commentMacular Disease Foundation Australia
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]
Agency Digitas ANZ has developed its own unique brew of beer, galvanizing the team to channel its expertise in data, technology, digital media and creative. The brainchild of senior creative at Digitas, Nick Duron – Digitas’ ‘Unicorn Punch’ comes in alcoholic and non-alcoholic varieties and was created as a means of making Australian and New […]
As Australia prepares to hit its 70 per cent nationwide double vaccination milestone, a new study from Afterpay reveals how Gen Z and Millennials are ready to Press Play on their lives, after 9 in 10 (88 per cent) missed key life events through lockdowns. From hitting restaurants, cafés and pubs and jetting off overseas, […]
New data from Hootsuite and We Are Social reveals that as of June, social media user numbers have jumped by 13 per cent since the same time last year, with the latest data showing an increase of more than half a billion users in just 12 months. The Digital 2021: July Global Statshot report revealed key findings […]
Producers Rodney Rigby and Junkyard Dog Productions have announced that the worldwide smash hit, Tony and Olivier award-winning musical COME FROM AWAY, has reopened at the Capitol Theatre in Sydney. The pandemic led to all theatre shows closing curtains in Sydney, however, with vaccinations rates soaring and restrictions easing, the theatre is back and Sydney […]
Former PMs, high-ranking politicians and climate experts blow the whistle on how Australia became an international climate change pariah in the new Guardian Australia podcast series, Australia v the climate. Guardian Australia will release a special investigative podcast series ahead of the Cop26 global climate summit, scrutinising Australia’s role in the climate crisis over more […]
TBWA\Sydney Group has announced two new key promotions of Nitsa Lotus to chief growth officer and Tanya Vragalis to managing director. In her new role, Lotus will be focused on leading growth initiatives and innovation across each of the agencies within the TBWA\Sydney Group – TBWA, Eleven, Fleishman Hillard, Fabric and Bolt – as well […]
The beauty industry needs to reflect greater diversity both in front and behind the camera, as consumers increasingly align with brands that share their values, according to a panel of leading experts speaking at Are Media’s latest insight series TRENDtalks: Beauty. Hosted by leading Australian beauty expert and presenter Michael Brown, TRENDtalks: Beauty also highlighted […]
Findings from the latest Podsights Benchmark Australian Report shows ARN’s iHeartPodcast Network is a market leader in advertising effectiveness and continues to perform well above global benchmarks. Through its partnership with Podsights, ARN is setting the standard for podcast advertising measurement, providing commercial partners with data-led insights to ensure maximum engagement and conversion with iHeartPodcast […]
Advertising revenue for metropolitan commercial radio stations reached $53.149 million in September, reflecting a year on year rise of 12.7 per cent, according to data compiled by Milton Data and released by industry body Commercial Radio Australia (CRA). September quarter ad revenue totalled $151.373 million, up 16.1 per cent from the corresponding period a year […]
GAMURS Group, the esports and entertainment media network that reaches more than 100 million passionate gamers globally per month, has announced the appointment of Alex Walker as its vice president of content for the Asia Pacific region. Walker joins GAMURS after more than six years at Allure Media and Nine’s Pedestrian Group, where he was […]