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Reading: Campaign: The Monkeys Deliver Bold Leadership Statements for Sydney Uni
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B&T > Marketing > Campaign: The Monkeys Deliver Bold Leadership Statements for Sydney Uni
Marketing

Campaign: The Monkeys Deliver Bold Leadership Statements for Sydney Uni

Barbara Messer
Published on: 28th October 2014 at 9:53 AM
Barbara Messer
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The University of Sydney is starting a conversation about leadership by featuring statements such as ‘Could Lady Gaga solve the Ukraine crisis?’ ‘Do women make better leaders?’ and ‘Is it social media, or anti-social media?’

Created by The Monkeys and design agency Maud, the campaign relaunches the University’s brand via a complete overhaul of its visual identity and a series of outdoor, press, social and event activations that will set the tone for the University’s brand communications going forward.

As debate about the possibility of a global leadership deficit heats up, the University of Sydney hopes to start a conversation about what it means to be a leader, highlighting its new position and philosophy of “leadership for good”.

SYD-UNI-LADY-GAGA

Head of marketing, communications and engagement at the University of Sydney, Johanna Lowe, said: “For more than 160 years, the University of Sydney has been a place of leadership, where new ideas and bold thinking thrive – we were the first university in the world to admit students solely on academic merit, and to open our doors to women on the same basis as men.

SYD-UNI-SUPERBUG

“We know that leadership comes from all walks of life and different perspectives, and with this campaign we’re inviting the community to join the conversation on what leadership means today.

SYD-UNI-LEGALISING-DRUGS

“The thought-provoking issues we’ve chosen are close to the University’s heart, and need genuine leadership. We’re excited to hear perspectives from across the community.”

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TAGGED: Anytime Vision, Clemenger BBDO Sydney, Talent
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By Barbara Messer
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Over the past decade I have created engaging editorial content for print and online platforms, while devising effective communications strategies in collaboration with some of Australia's most inspiring creative companies and individuals. Recent projects include: Content strategist / writer: BrandCulture Communications consultant, 303 MullenLowe Freelance copywriter: Houston, eskimo, Frost*Collective Editor, AD STARS (Busan, South Korea) Senior Editor, Right Angle Studio Contributor, Creative Business in Australia (UTS ePress, 2015) Contributor, Arts Nation (Australia Council for the Arts, 2015) Content Producer, Creative Industries Innovation Centre PR Manager, The Monkeys & Maud Editor, Asia Pacific Advertising Festival (Thailand)

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