Campaign: Sunglass Hut Takes Over Sydney’s Martin Place

Campaign: Sunglass Hut Takes Over Sydney’s Martin Place
J Smith
By J Smith
SHARE
THIS



Sunglass Hut is taking summer underground with their station domination in Martin Place. The campaign will spend four weeks bringing the summer sights, sounds and smells of the beach and jungle to rail commuters on the Martin Place concourse.

Planned by M2M, created by Gotham NYC and brought to life by Adshel’s experiential team, the activation sets out to captivate the affluent professional audience passing through Martin Place, which carries nearly 40,000 commuter journeys daily.

Extending the floor to ceiling station domination format into new territory, the campaign delivers sound and smell elements specifically designed to give commuters a full sensory experience, ensuring a strong emotional response to the brand and its summer products.

Sunglass Hut Jungle

Sunglass Hut marketing director, Kate Grech said that the Adshel site is a key activation for their summer strategy, adding “the Martin Place station domination provides a high impact sensory experience for commuters. It allows commuters to be immersed the imagery, sounds and scents of the #94shadesofsummer campaign featuring Global Sunglass Hut Ambassadors, Georgia May Jagger and fellow rock royalty Alexandra and Theodora Richards.”

Adshel chief revenue officer, David Roddick said Sunglass Hut’s creative use of the station domination was indicative of major retail brands exploring the power of immersive outdoor activations, “Adshel’s Sydney Trains Network provides a premium outdoor product, the concentrated environment and massive audience creates unique consumer bottlenecks, where brands can achieve real resonance with their target market.”

Currently live in Martin Place, the campaign is a must-see for those looking to push the boundaries in outdoor.

Please login with linkedin to comment

Central Station Eventbrite Neon Kontented Multi-Screen TV Summit new site launch

Latest News

A man attempts to work on renovating his home, with funny and disastrous results.  He swings a sledgehammer, taking out part of a wall.
  • Marketing
  • Partner Content
  • Technology

Ready To Up Your B2B Marketing Game? Break These Five Webinar Rules In 2021

The best marketers are the ones who don’t follow the rules—they rewrite them. And when it comes to webinars, there are a lot of rules that need to be smashed to bits and completely re-invented, according to ON24, a platform that has been a force behind the “always-on” marketing economy. Join ON24 for ‘5 Webinar […]

Partner Content

by B&T Magazine

B&T Magazine
Stockland Invests $2.5m In Smrtr
  • Technology

Stockland Invests $2.5m In Smrtr

Data and analytics company smrtr has received a $2.5 million investment from Australian property development company Stockland. In a statement, smrtr said the investment will contribute to the delivery of its “new and transparent approach to data as a service (DaaS)”. The investment will also support smrtr’s vision to create the world’s most effective and […]

Tuesday TV Wrap: Powerful Britney Spears Doco Makes Aus Debut
  • Media

Tuesday TV Wrap: Powerful Britney Spears Doco Makes Aus Debut

Tuesday night saw Channel Nine’s exclusive premiere of Framing Britney Spears. The new doco by the New York Times, originally released on US streaming platform Hulu, focused on the haranguing of the pop star by the paparazzi and media. It also analysed the controversial conservatorship her father Jamie Spears has over Britney Spears’ person and estate, […]

by B&T Magazine

B&T Magazine
Apple Set To Debut Foldable ‘Flip Phone’
  • Media

Apple Set To Debut Foldable ‘Flip Phone’

Apple will be debuting a folding phone – reminiscent of the classic ‘flip phone’ – in the near future if the rumours are to be believed. According to MacRumors, Apple could be launching the new look device as soon as 2023. It is expected to be around 20cm long, making it slightly bigger than Apple’s other devices. […]

Nicky Bell Is The New Global VP Of Facebook’s Creative Shop
  • Technology

Nicky Bell Is The New Global VP Of Facebook’s Creative Shop

Facebook has appointed New Zealander and R/GA’s former SVP global client partnerships, Nicky Bell, as its new global VP of Creative Shop. In a statement announcing her appointment, Facebook said Bell is a proven leader in the industry, with a strong track record of “building and growing strategic partnerships” and “trusted relationships with clients”. In […]

Nine Announces New CEO Mike Sneesby
  • Media

Nine Announces New CEO Mike Sneesby

Nine has announced their new CEO Mike Sneesby after Hugh Marks stepped down late last year. The announcement was made this morning at the Nine Studios in North Sydney and led by the Hon. Peter Costello, Chairman of Nine. Mike Sneesby is currently head of Stan. Marks stepped down after five years in the role. […]

News Corp Australia Launches Travel + Luxury Brand
  • Media

News Corp Australia Launches Travel + Luxury Brand

Travel + Luxury, launched by News Corp Australia, is a new travel brand led by The Australian and available as a quarterly magazine and content vertical on The Australian website. The first edition of the magazine, which will be published on Friday 26th March, will be inserted in The Australian. Christopher Dore, The Australian Editor-in-Chief said, “The […]

Headphones in a studio
  • Media

Nova, Fox Sports Australia Partner On Sport Podcasts

NOVA Entertainment and Fox Sports Australia have today launched a strategic commercial relationship to amplify and extend the reach of their podcasting audiences. The partnership will see the NOVA Entertainment Podcast Network and Fox Sports become an Australian hub for sport podcast content and scalable audio advertising solutions, allowing brands to target the highly sought-after […]

Mohadeseh Ganji PhD Reveals How She Balances Screen Time With Everyday Life + More
  • Technology

Mohadeseh Ganji PhD Reveals How She Balances Screen Time With Everyday Life + More

In 2020, Mohadeseh Ganji took home the Women Leading Tech award for data science. A year on, B&T chats with the leader in data science and AI about how she balanced work/life in 2020 and how more women can be welcomed into STEM careers. The Women Leading Tech Awards are back for another year in […]

by B&T Magazine

B&T Magazine
The Ads I Wish I’d Made: From Tide, IKEA, To Volvo, These Are The Brands Changing Culture
  • Partner Content

The Ads I Wish I’d Made: From Tide, IKEA, To Volvo, These Are The Brands Changing Culture

The Holy Grail for great ads is the achievement of entering popular culture. In a new B&T series, presented by Powered by Nine, Australia’s leading creatives reveal their picks for ads that have done just that. In B&T’s first episode of The Ads I Wish I’d Made, Powered director Liana Dubois spoke with Pia Chaudhuri, […]

Partner Content

by B&T Magazine

B&T Magazine
electriclimefilms Explores Wild Ideas In Crazy Domains Commercials
  • Media

electriclimefilms Explores Wild Ideas In Crazy Domains Commercials

In close collaboration alongside Crazy Domains by Dreamscape Networks, electriclimefilms produced a series of comedic films with Director Duo Pabz Alexander and Rory Cavanagh and Producer Feliscia Xu. From the ideation and scriptwriting to talent profiling, the Director Duo conceptualised everything from scratch. The humorous elements within each film are enhanced with eccentric wardrobes, locations […]

Emotional Storytelling Is A Rarity, IAG CMO Brent Smart Tells Future Of TV Advertising
  • Marketing

Emotional Storytelling Is A Rarity, IAG CMO Brent Smart Tells Future Of TV Advertising

In an interview with Mindshare’s Katie Rigg-Smith, recently returned Australian CMO Brent Smart said advertising lacks enough emotional storytelling, and that marketers lack the support of their organisations to brand build in the long term. Smart is the chief marketing officer at Insurance Australia Group, a position he moved to after returning to Australia from […]

by B&T Magazine

B&T Magazine