B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • WPP
  • AI
  • NRL
  • Thinkerbell
  • EssenceMediaCom
  • State of Origin
  • Spotlight on Sponsors
  • imaa
  • Channel 10
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Campaign: Scenic World Invites Australians to Feel Small Again
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Campaign: Scenic World Invites Australians to Feel Small Again
Marketing

Campaign: Scenic World Invites Australians to Feel Small Again

Alira Connell
Published on: 11th September 2014 at 9:45 AM
Alira Connell
Share
2 Min Read
SHARE

Scenic World Blue Mountains has launched a new campaign that reveals the first work from newly appointed creative agency Workshop Australia.

With rides and attractions, including the world’s steepest railway, Scenic World provides a unique way to experience the natural wonders of the World Heritage listed Blue Mountains.

Workshop_Scenic World_Walkway

The Feel Small Again campaign taps into the emotional side a visit to Scenic World offers.

Says Scenic World Head of Marketing & Events, Amanda Byrne, “We felt that the awe-inspiring scale and sensory overload that you experience at Scenic World really triggers that feeling of wonder we’ve all experienced when we were young. ‘Feel Small Again’ perfectly articulates that feeling.”

In an adrenaline filled, hair-raising shoot over three days, photographer Ian Butterworth took to the cliffs and rainforests of the Jamison Valley to capture the Scenic World experience.

Says Matt Arbon, Workshop Australia Creative Director “There’s a special feeling you get in a place like Scenic World. We wanted to not only show the epic sights of the location but also the emotion an experience like that evokes.”

The multi-channel campaign launches this week across outdoor, print, digital and radio.

Credits:

Head, Marketing & Events: Amanda Byrne

Design & Brand Manager: Megan Macarthur

Business Director: Steffi Huebel

Business Manager: Melanie Miletovic

Planner: Lynn Clift

Creative Director: Matt Arbon

Senior Creative: Alex Davidson

Photographer: Ian Butterworth

Production: Louis&Co.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: AdNews, AdStream, Clemenger BBDO Sydney
Share
By Alira Connell
Follow:
In 1998 Alira completed her Advertising Diploma at Macleay College and set her sights firmly on the advertising industry. Her entry point was receptionist at Stellar Sound, one of Sydney’s leading Sound Studios. She was so good, that just three months later the young receptionist was a young Studio Co-ordinator. Time flew and so did she. By 2000 Alira was so good at telling people what to do, she quickly moved into more of an overseeing role with day-to-day management. By 2001 she was implementing new systems and procedures to increase efficiencies, and working with management to grow the business. At just 21, she was even telling them what to do. It was all going so well, that is until late 2002. Enter Jamie Kwong – literally. He walked in to Stellar to work on two TV projects and walked out with two soundtracks and one Office Manager - Alira. Alira joined Jamie at the newly-formed Workshop in early 2003, to help implement systems and procedures to facilitate their rapid growth. Over the next three years, Alira took charge of the financial side of the business whilst moving through our Client Service ranks and completing a Supervisory Management course. By 2007 Alira had come a long way from that reception desk. Her incredible operational skills and ability to remain calm took Alira from Office Manager to Business Manager to General Manager and ultimately to Managing Director and Partner. Since 2008 Alira has completed an in-depth Leadership Development course and worked closely with Jamie to put in place a new structure, management team and systems that make Workshop a great place to work (and have your work done).

Latest News

YouTube Launches OpenCall Creator Casting Call Service As Creators Are “Swarming” Cannes
17/06/2025
B&T’s Cannes Diary: Saturday & Sunday
17/06/2025
Les Timar Exits Clemenger Group After 27 Years
17/06/2025
TV Ratings (16/06/2025): Food-Themed Superhero’s Take Top Spot In Entertainment Programs
17/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?