Full-service agency Spinach has launched a national television campaign for discount variety store chain The Reject Shop that encourages shoppers to ‘Come on, get savvy’.
Featuring a reworked version of the famous 1970s television sitcom series The Partridge Family and their popular song ‘Come on, get happy’, the campaign is designed to change shoppers’ perceptions of The Reject Shop.
The Reject Shop general manager marketing Allan Penrose said: “Over the last two years, The Reject Shop has grown exponentially. We now have a much larger national footprint and with that comes an opportunity to communicate our offer to a far larger customer base.
“Also, there are misconceptions in parts of the market that we need to correct, so we attract a greater share of Australia’s everyday shopping dollar. We are confident this new campaign will change perceptions of The Reject Shop.”
The campaign features a cross section of people interacting with the wide and extensive range of products available from The Reject Shop – everything from everyday famous brand grocery items to toys, pet care, gift ideas and gardening equipment.
“Research tells us that shopping at The Reject Shop is fun; you never know what you’re going to discover. So the advertising had to be fun and communicate the breadth of product range,” Spinach Executive Creative Director Frank Morabito said.
The campaign launches with 60 and 30 second television commercials followed by 15 second product commercials.
Creative credits:
Agency: Spinach Advertising
Executive Creative Director: Frank Morabito
Art Director: Melinda Pritchard
Designer: Emma Garry
Account Director: Craig Flanders
Senior Account Manager: Lauren Clark
Strategy Director: Glenn Myatt
Agency Producer: Beaver
Production Company: Hub Productions
Director: Greg Willmott
Producer: Simon Hoy
Music: Dare
Sound Engineer: Front of House
Media: Spinach
Client:
General Manager Marketing: Allan Penrose
Advertising and Promotions Manager: Maria Giannopoulos
