Campaign: The Reactor Gets Adventurous With Macpac

Campaign: The Reactor Gets Adventurous With Macpac
SHARE
THIS



They say half the fun is getting there, and that’s precisely the philosophy employed by Melbourne Agency, The Reactor in its first campaign for client Macpac.

Shot in Queenstown, New Zealand with Hell Studios’ photographer Chris Daile, the new ‘Whatever your adventure’ campaign follows the journey of a Macpacker from start to finish of their adventure – including conquering the airport and local roads leading into the national park.

The campaign will appear instore, online as well as in large format print, outdoor and press executions.

MACPAC CURIOSITY

“Starting a relationship with a new client is always fun and exciting. But when you throw in the sense of adventure Macpac embodies, the process can escalate pretty quickly,” said creative director Nick Brown. “The ‘Whatever it takes’ campaign was a wonderful, whirlwind affair. We took just over 4000 images over three days. It was pretty intense. But the results were amazing. Full credit to Chris Daile and the client for trusting the team to deliver such a great result.”

The campaign has already started to appear in New Zealand, with a full rollout, including Australia, is expected in the following few months.

MACPAC CHALLENGE

MACPAC BACKYARD

MACPAC STORY

Please login with linkedin to comment

christmas present Clemenger BBDO Sydney LikeAGirl Stellar

Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine