Campaign: The Reactor Gets Adventurous With Macpac

Campaign: The Reactor Gets Adventurous With Macpac
SHARE
THIS



They say half the fun is getting there, and that’s precisely the philosophy employed by Melbourne Agency, The Reactor in its first campaign for client Macpac.

Shot in Queenstown, New Zealand with Hell Studios’ photographer Chris Daile, the new ‘Whatever your adventure’ campaign follows the journey of a Macpacker from start to finish of their adventure – including conquering the airport and local roads leading into the national park.

The campaign will appear instore, online as well as in large format print, outdoor and press executions.

MACPAC CURIOSITY

“Starting a relationship with a new client is always fun and exciting. But when you throw in the sense of adventure Macpac embodies, the process can escalate pretty quickly,” said creative director Nick Brown. “The ‘Whatever it takes’ campaign was a wonderful, whirlwind affair. We took just over 4000 images over three days. It was pretty intense. But the results were amazing. Full credit to Chris Daile and the client for trusting the team to deliver such a great result.”

The campaign has already started to appear in New Zealand, with a full rollout, including Australia, is expected in the following few months.

MACPAC CHALLENGE

MACPAC BACKYARD

MACPAC STORY

Please login with linkedin to comment

christmas present Clemenger BBDO Sydney LikeAGirl Stellar

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]