Campaign: RAC Insurance And JWT Perth Do The Right Thing

Campaign: RAC Insurance And JWT Perth Do The Right Thing
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JWT Perth has launched a new integrated campaign for RAC Insurance. The campaign is a progression of the ‘We promise to do the right thing by you’ strategic platform introduced last year.

JWT Perth CD Dav Tabeshfar said: “There are so many things in life that will not do the right thing by you; four-year old boys with paintbrushes, faulty boom gates, the other driver… the list is endless. So we feel confident we’ve landed on a great truth, and a campaign with some legs.”

RAC Insurance manager, marketing & member relationship Hanna Fastyn said: “At RAC we put our members first; ‘Doing the right thing by you’ perfectly sums up our philosophy and the way we act when our members need us the most.

“We’re thrilled with the end result and have enjoyed developing this campaign with JWT Perth.”

Launching this week, the campaign will comprise of TVCs, supersite and transit media, digital and radio.

Creative Credits:

CD: Dav Tabeshfar

ECD: Simon Langley

Creative: Dav Tabeshfar

Creative: Wilora Keeley

Creative: Tim Newton

Agency Producer: Rachel Devine

Account Director: Lauren Mestichelli

Account Manager: Lucy Stoelwinder

Account Executive: Kyoy Kitafuna

Executive Planning Director: Angela Morris

Planner: Rob Mortimer

Print Production: Alan Hollis

Client: Hanna Fastyn, Jayne Singleton, Felicity Mussell, Elaine Fowler, Catherine Tenardi

Production Company: Exit

Producer Craig Sloane

Director: Perry Westwood

Sound: Nylon

Post Production: Fin

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