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Reading: Campaign: Queenslanders, Work Safe. Home Safe.
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B&T > Marketing > Campaign: Queenslanders, Work Safe. Home Safe.
MarketingMedia

Campaign: Queenslanders, Work Safe. Home Safe.

Tim Weger
Published on: 30th September 2014 at 9:02 AM
Tim Weger
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1 Min Read
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Workplace Health and Safety Queensland has launched a state-wide public awareness campaign spearheaded by a series of TVCs encouraging Queenslanders to think about the importance of safety in the workplace.

The campaign is running via TV, digital, radio, POS, social and is supported by targeted promotions during Safe Work Month in October.

Engine managing director, Tim Weger said, “The campaign aims to celebrate the things or people that are most important in our non-working lives in an emotionally impactful manner”.

The brief was clear in that the campaign needed to evolve previous ‘Homecomings’ campaigns.

“Our challenge was to find a fresh way to initiate the ‘workplace safety’ conversation that moved away from the inherent fear and sadness of past campaigns”.

Music was considered a key requirement in delivering the right tone for this safety message. Engine worked with local artists to re-record Bob Evans’ track, Nowhere without you, from his Suburban songbook album.

DPC0140_WHSQ Posters_Beach

“The campaign tone is uplifting, motivating and relatable for the broad audience”.

The essence of the campaign is beautifully delivered by the “Work safe for the moments that matter” campaign theme.

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TAGGED: Clemenger BBDO Sydney, Jules Lund, Principal Sponsor
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By Tim Weger
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I'm an advertising/communications exec with broad experience in all aspects of branding, advertising and communications. My career spans some 15 years where I've led teams responsible for the repositioning of brands including RSPCA QLD, QT Mutual Bank, Evocca College, Master Builders QLD, Brazilian Beauty and the University of the Sunshine Coast. I also led the team responsible for the successful brand launch of Ladbrokes in Australia (exceeding all KPIs) and I've delivered countless campaigns for Queensland Government across multiple departments. Highly curious I've worked in most categories delivering results for clients including Holy Spirit Care Services, Brisbane Racing Club, QEnergy, 2018 Gold Coast Commonwealth Games, Hayman, Whitsundays Marketing, G.J. Gardner Homes, business.gov.au, Wide Bay Australia (now Auswide Bank), TransLink, Brisbane Airport Corporation, Dreamworld, Peet QLD, O'Reilly's Rainforest Guesthouse, Hyatt Regency Sanctuary Cove, TAFE QLD, Defence Housing Australia, The Rock Building Society, Sunsuper, Keogh Consulting, Elixir Coffee, Shot Energy Drink, Absolute Board Co, Mt Ommaney Centre, Coconut Tree & Hart Sport. In my current role as MD of Engine I have full responsibility for finance, marketing, business development, HR and play an active hands-on role with client strategy and relationship management.

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