Dettol today announced it has developed a play-based program, ‘Catch a Habit’, to teach Australian children to adopt good hand hyg

Posted 1 day Ago

Partner Content

by B&T Magazine

Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]

Posted 1 day Ago

Opinion

by B&T Magazine

TPG Telecom has announced it will hold a creative pitch to further develop the Vodafone brand here in Australia. Last year’s merger between Vodafone and TPG brought together a family of brands under the TPG Telecom group, with the creative shift to position Vodafone for the future. While Vodafone’s long-standing relationship with WPP will continue, […]

Time to get your entries in for Spikes Asia Awards 2022. Alternatively, Liquid Paper over your B&T 2021 Awards entries.

IBM CMO Jodie Sangster announces departure. Has promised not to do a podcast, take up painting or open a yoga retreat.

Posted 2 days Ago

Recommended

by B&T Magazine

Jaimee Wiggins not only boasts a double-lettered first & surname, she's also Pedestrian's new brand partnership person.

Following 18 months of intermittent lockdowns across Australia, shopping centre giant Westfield is launching a new service that will tap into the ecommerce boom. The new service, named Westfield Direct, will take on the likes of Australia Post by providing shipping directly to customers. Shoppers will also be able to select items from an online […]

SBS has been recognised as one of Australia and New Zealand’s Most Innovative Companies, in the prestigious annual list published by the Australian Financial Review and Boss Magazine, from over 700 nominated organisations.  Ranked third on the Media and Marketing list, SBS was the only media company to make the list, recognised for its growing and evolving multilingual digital services, exemplifying SBS’s innovative culture and strategy.  SBS provides multiplatform services in more than […]

StoreConnect eyeing the 8X10" matte premium finish wooden frame after winning Salesforce innovation award.

BWS celebrates end of lockdown in new work. Little do they know we've all been pissed for the past three months anyway.

Michael Komasinski named Merkel's global CEO. Sadly, interview doesn't include recipe tips or favourite karaoke song.

Twitter has confirmed it is experimenting with a new ad format which will see ads placed within conversation threads for the first time. The company’s Revenue Product Lead Bruce Falck made the announcement on Thursday. “Starting today, we’re trying something different and testing a new ad format in Tweet conversations,” he posted on Twitter. “If […]

Tourism NT wins international gold award for its marketing. Studiously avoids any mention of being eaten by a crocodile.

It's everyone's favourite homely homemaker-come-jailbird, Martha Stewart, starring in a it's-that-awful-it's-good ad.

Posted 2 days Ago

Recommended

by B&T Magazine

Idle hands are indeed the Devil's work. So the Tug team spared a routine exorcism on the back of new client wins.

In exciting news today, Mushroom Group is thrilled to announce much lauded Aussie music program The Sound will return to the ABC this November! Celebrating some of our best musical talents since its launch in 2020, The Sound Season 3 will debut on Sunday 7 November at 5.30pm (local time). Viewers can watch The Sound on ABC TV each Sunday afternoon or catch up with the latest episodes via ABC iview. Across Season […]

In top news for dieters everywhere, Facebook's Marketplace has dispensed with the cake for its 5th birthday & done this.

They may sport the worst acting on Australian TV, but it was no impediment for Gogglebox or Home and Away last night.

Posted 2 days Ago

Recommended

by B&T Magazine

AFR labels home loans firm Australia's most innovative company. Oddly, the Gaytime Cornetto not getting a look in.

Often there's a very fine line between ugly, sexist, misogynistic rubbish & playful, joyful fun. And here is exhibit A.

Posted 2 days Ago

Recommended

by B&T Magazine

Independent digital agency Next&Co has been named as one of the top 10 media and marketing companies in the 2021 AFR BOSS Most Innovative Companies List.

Resolution Digital throws down the gauntlet with new senior sales hire. Yes, "gauntlet" could be embellishing things.

Publicis Groupe's impressive Q3s are in and they may as well smell like Veuve, Chanel N°5 & new Renault upholstery.

Posted 2 days Ago

Recommended

by B&T Magazine

Menulog amps up the riotous fun in latest campaign. Things still miserable for its delivery drivers, however.

Strategic design and innovation company AKQA has received the top industry ranking in the 2021 AFR Boss Most Innovative Companies List.  This is the third consecutive year the company has been acknowledged by the AFR for its commitment to innovation in the media and marketing category.   The Most Innovative Companies Awards were presented via a […]

National news brand, The Australian, has launched a new podcast from Hedley Thomas, Shandee’s Story. Shandee’s Story is the culmination of six months’ work by Thomas, the award-winning investigative journalist behind The Teacher’s Pet and The Night Driver podcasts. The podcast investigates a harrowing cold case. Shandee Blackburn was left to die after a frenzied knife attack as she walked […]

Greater Bank has won a Silver Award at the 2021 Step Two Intranet & Digital Workplace Awards with its Intranet Built on the Elcom Digital Employee Experience Platform. The global awards recognise outstanding contributions to the fields of intranets and digital workplaces, honouring remarkable solutions that deliver business value to their organisations and then share […]

Two new research reports have revealed key drivers for ‘commerce content’ and the massive revenue opportunity it presents for digital publishers and brands. Published by independent media organisations, commerce content allows readers to understand the goods and services promoted by an editorial team. It’s now a major part of the partnership ecosystem, and a way […]

Despite 70% of Aussies now being vaccinated, still no sign of The Verve's 'The Drugs Don't Work' reentering the charts.