Campaign: Qantas Releases Next Instalment of ‘Feels Like Home’
The next heart-warming instalment of the ‘Feels Like Home’ Qantas campaign series will go live on Sunday 7 December.
It is the second of five TVCs produced by Lawrence Creative Strategy. It is highly sentimental and shares the stories of five actual Qantas passengers and their journey home to Australia where they’re welcomed by loved ones.
http://youtu.be/azUM9yOMEJA
Sunday night’s TVC tells the ‘LA’ story. The advertisement features 7-year-old Charlotte who has been holidaying with her grandparents in Los Angeles. Charlotte is excited to be travelling on her own, but is also really pleased to be coming home to Brisbane be with her mum and dad.
Since the launch of the ‘Feels Like Home’ campaign on 7 November, the two minute TVC featuring the montage of all five reunion stories has achieved 1.6 million views across our digital channels; Qantas.com, Twitter, Facebook, YouTube and LinkedIn.
The ‘LA story’ TVC will go live on Qantas’ digital channels on Sunday morning and will launch across Free to Air and Pay TV channels on the same day during evening primetime viewing.
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