Campaign: Pantera Press Asks ‘Who would you be in 1933?’

Campaign: Pantera Press Asks ‘Who would you be in 1933?’
SHARE
THIS



Digital marketing agency August and independent Australian publisher Pantera Press have drawn inspiration from the Buzzfeed quiz to execute a digital campaign that connects readers with Sulari Gentill’s new novel, A Murder Unmentioned.

Why does Buzzfeed appeal to us so much? This type of content marketing is successful because it is designed to be light-hearted, unconventional and reach the user personally by appearing to have an understanding of who that person is.

“With the growing role that social media plays within publishing, we are looking at different ways for people to share their online interactions in an engaging and memorable way,” says Alison Green, CEO of Pantera Press.

A Murder Unmentioned is the sixth book in the popular Rowland Sinclair mystery series set in the debaucherous 1930s. It’s a tale of scandal, betrayal, murder and intrigue as it revolves around a central premise: “Who shot Henry Sinclair?

The digital campaign brings the characters from the book to life. Readers take the ‘Who would you be in 1933’ quiz and their answers bring them to a specific section in A Murder Unmentioned. You might be a Nefarious Madame, an Adventurous Aviator or perhaps the Aussie Gatsby.

Your results direct you to a specific page in A Murder Unmentioned. Here you can find out more about the character you align to most. Characters are steeped in history and directly relate to the book. Sulari Gentill is passionate about Australian history and played an active role in helping to develop the quiz personalities. Readers are asked to share results via social media and email.

“We’re proud to be working with Pantera Press on a second digital campaign that breaks the mould of a typical book launch,” says Zoë Warne, Co-Founder of August. “Being able to connect an online experience with the physical product, A Murder Unmentioned, is all about creating engagement for the Pantera Press brand through the 1930s quiz.”

The campaign is set to run until 19 December 2014 and can be accessed here.

Please login with linkedin to comment

Clemenger BBDO Sydney Crossman Communications UNAA

Latest News

Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign
  • Campaigns

Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign

Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]

Debunking The Myths: The Environmental Cred Of Print Media
  • Opinion

Debunking The Myths: The Environmental Cred Of Print Media

In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]

Opinion

by B&T Magazine

B&T Magazine
Mindshare Snares Kayo’s & Binge’s Media
  • Media

Mindshare Snares Kayo’s & Binge’s Media

The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]

by B&T Magazine

B&T Magazine
Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location
  • Media

Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location

Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]

Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat
  • Campaigns

Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat

The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]

Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio
  • Advertising

Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio

Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]