B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • WPP
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • Channel 10
  • News Corp
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Campaign: OO’s Shamelessly Good
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Campaign: OO’s Shamelessly Good
MarketingMedia

Campaign: OO’s Shamelessly Good

emma
Published on: 30th September 2014 at 8:44 AM
emma
Share
2 Min Read
SHARE

Online department store OO.com.au has announced the launch of its new Shamelessly Good Value campaign, signaling the next evolution of one of Australia’s most established online retailers.

Geoff Adams, OO buying manager said the launch of the TVC, airing from Sunday 28th September, would help the retailer reposition its brand from being an online discount department store into Australia’s favourite home and lifestyle department store.

“The campaign launch coincides with the release of our new furniture and lifestyle range, which is featured in the advertisement.

“The Shamelessly Good Value tagline is a little quirky and unexpected, which pays homage to our brand personality and also speaks to the great savings and quality you get when you shop at OO,” he said.

Created by The Ideas Hatchery, the TVC shows a mum dressed up for a summer BBQ she’s hosting, walking through her house. Carrying cocktails on a tray, she notices her husband using the blender she’s bought from OO, and sees her friend admiring her new chair, also from OO. As she reaches the lounge, she trips when a child bumps into her.

Suddenly, the perfect party she’s hosting comes to a standstill as her drinks go flying and her guests stare. She’s mortified until she realises the softness of the rug she’s fallen onto (which she’s bought from OO) and starts to run her hands through it. A voiceover says ‘OO.com.au…shamelessly good value’.

The TVC will run for 10 weeks and will appear on metro Free-to-Air, as well as on digital media. The 30-second ad is supported by a 15 second execution and will run in the lead-up to the busy Christmas shopping season.

Credits:

Creative Agency: The Ideas Hatchery

Creative Director: Simon Druery

Production Company: Louder Than Words

Director: Nick Pollack

Producer: Carol Pirutti

Music: Jonny Higgins

Stylist: Natalie Nader

Digital Marketing Manager: Rie Kubo

Marketing Manager: Tanna Halder

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Box, Business Insider, Clemenger BBDO Sydney, Drones in advertising
Share

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?