Campaign: Ogilvy & Mather Sydney Warn Drivers to Think Twice

Campaign: Ogilvy & Mather Sydney Warn Drivers to Think Twice

NSW drivers are being urged to ‘think twice’ about breaking road rules or face double the consequences over the October long weekend, in a new integrated campaign developed by Ogilvy & Mather Sydney.

Aimed at reinforcing the consequence of double demerits over peak driving periods, the campaign’s creative idea dramatises the concept of ‘think twice’ by showing the driver being stopped and questioned by two identical policemen. This gives visual impact and emphasis to the core message of ‘double the consequences’.

http://youtu.be/spgwagmrCN0

“This campaign is all about reminding people about what will happen if they do the wrong thing on the road,” explained Nathan Quailey, general manager for Ogilvy & Mather Sydney.

“It gives NSW drivers a strong and immediate reason to think twice about dangerous driving like speeding and not wearing a seatbelt.”

The campaign was developed by Ogilvy & Mather Sydney for Transport NSW.

Launching on 28th September, the campaign will be visible across NSW through metro and regional TV, radio and digital display banners. Additionally, TV and radio commercials have been produced in Arabic, Cantonese, Vietnamese and Mandarin for airing on non-English media stations.

Credits:

Creative: Ogilvy & Mather Sydney
Agency Producer – Gabe Hammond
Creative Director – Russell Smyth
Senior Creative Team – Bettina Clark & Carolyn Diamond
Group Account Director – Sarah Goaley
Account Manager – Kate Piatek
Production Company: 120 productions
Director – Peter Bloomfield
Supervising Producer – Josh Jenkins
Post production: Method
Media: Universal McCann

hold last ad




Please login with linkedin to comment

Clemenger BBDO Sydney GayTM Universal Music Australia

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]