Campaign: Naked Launches Spring/Summer Push For Red Rooster

Campaign: Naked Launches Spring/Summer Push For Red Rooster
SHARE
THIS



Naked Communications has launched its first piece of creative work for Red Rooster

The new spring summer campaign builds on the recent Tender Loving Chicken (TLC) brand idea, which was launched earlier this year.

To compliment the energetic combination of illustration and video, ‘Ice Cream’ by US experimental rock group Battles was chosen as the perfect musical accompaniment to feature in the TVCs, to amplify Red Rooster’s fresh, new brand personality. The track will be a part of Red Rooster’s creative campaigns for the next twelve months and will no doubt, be earmarked as their catchy new soundtrack.

https://www.youtube.com/watch?v=h3-aq7R1DhY&index=3&list=UUvofU_p05h8pEuDZTNbyMCA

Katie McCarthy, creative director at Naked Sydney said: “Roast chicken is a classic family dinner. Since it’s already a favourite family meal our task was simply to remind Australians that Red Rooster makes the best roast chicken. We wanted this work to convey the energy and passion that Red Rooster has for what they do and to build on the rich TLC brand idea. The result is something quirky, maybe a bit unexpected, definitely upbeat and a good sign of things to come. ”

Anna Jones, national marketing manager at Red Rooster said: “At Red Rooster, we’re going back to what we do best, which is giving Australian families the best roast chicken for the dinner table. Food from the Red Rooster kitchen is now seasonal and completely free of artificial colours and flavours so we wanted to inject energy and a sense of wholesome fun into the classic chicken meal with this campaign. The creative execution by Naked Communications has been absolutely on point and we couldn’t be happier with our first piece working together.”

The 360 campaign spans across TV, radio, in-store and digital and will be in market from October 19 until November 22, 2014.

Credits

Red Rooster
National Marketing Manage: Anna Jones
National Brand Manager: Sarah Stoker
Marketing Executive: Alissa Breit
Project Manager: Madeleine Robertson
Brand Manager Local Engagement: Brent Nassibian

Naked Communications
Creative Director: Katie McCarthy
Head of Strategy: Brett Rolfe
Creative: Luke Nuto, Ashleigh Wilding, Dan Davison
Agency Producer: Wendy Gillies
Account Director: Anna Borien
Account Manager: Kristie Dagg
Account Co-ordinator: Tim Leathart
Head of Account Management: Tim Kirby
CEO Australia: Carl Ratcliff

TV Production: Collider
Director: Angus Lee Forbes
Producer: Ainslee Wood

Please login with linkedin to comment

Clemenger BBDO Sydney iHeartRadio PLSme! Workshop Australia

Latest News

L’Oréal Australia Joins The Australian Influencer Marketing Council
  • Technology

L’Oréal Australia Joins The Australian Influencer Marketing Council

L’Oréal Australia has joined the Australian Influencer Marketing Council (AiMCO) to support the industry in elevating transparency and best practice in influencer marketing. Represented by Emma Williamson Director CX & Social Media Governance, and Jenna Adamson Corporate Legal Counsel, L’Oréal Australia’s participation adds to the council’s highly experienced members drawn from influencer marketing tech, social […]

Google Assistant Takes To Music With Catchy Vaccine Song
  • Technology

Google Assistant Takes To Music With Catchy Vaccine Song

As vaccines against COVID-19 become increasingly available, the focus is now on encouraging the public to go out and get the jab. Just last week we saw the Singaporean government share a rather catchy disco tune encouraging its citizens to go out and “get your shot”. And now it seems Google is joining the vaccine […]

by B&T Magazine

B&T Magazine
LED Display - Job Openings
  • Technology

Australian Tech Jobs Grow Despite COVID Slump

New data has revealed that Australia’s technology workforce managed to grow in 2020, despite the widespread financial downturn caused by the COVID-19 pandemic. ACS has released its annual Australia’s Digital Pulse report, prepared by Deloitte Access Economics, which looked at how the technology sector performed during the pandemic. And with 2020 seeing the continued rise of eCommerce, […]

by B&T Magazine

B&T Magazine
US Attorneys General Urge Facebook To Abandon Plans For Kids Instagram
  • Media
  • Technology

US Attorneys General Urge Facebook To Abandon Plans For Kids Instagram

Attorneys General of more than 40 US states have called for Mark Zuckerberg to reverse plans for a version of Instagram aimed at children. In March, Buzzfeed published an internal company post stating that the company was looking to build a version of Instagram for children under 13 – the current age minimum of the app. […]

by B&T Magazine

B&T Magazine
Women Leading Tech: Outfit’s Ash Ivory On The Power Of Trust
  • Technology

Women Leading Tech: Outfit’s Ash Ivory On The Power Of Trust

While the 2021 Women Leading Tech awards have been and gone, at B&T we are always looking to celebrate the brilliant women leading the tech industry. Ash Ivory is Outfit’s head of product and spoke to B&T about getting women into product design, leading the next generation of tech, and the joys of motorbikes. B&T: How has […]

Australian Companies 2 Design And Voice Adelaide See Success In Typography Awards
  • Marketing

Australian Companies 2 Design And Voice Adelaide See Success In Typography Awards

Two winners each from Australia and New Zealand were among those revealed by the Type Directors Club. The Types Directors Club is the world’s leading typography organization and part of The One Club for Creativity, with the companies awarded at two premiere global awards programs: TDC67 Communication Design and 24TDC Typeface Design competitions. In Australia, […]

Nature Appoints New Leadership Team
  • Technology

Nature Appoints New Leadership Team

Nature announces new leadership team. Still a little remiss giving the hedgerow out the front a trim and shaping.

Cresta Awards Announce dentsu mcgarrybowen’s Merlee Jayme As Chair
  • Media

Cresta Awards Announce dentsu mcgarrybowen’s Merlee Jayme As Chair

Merlee Jayme, Global President of Dentsu McGarrybowen, is confirmed as this year’s Chair of the prestigious Cresta Awards. The much-awarded ‘Chairmom’ and Chief Creative Officer of Philippines agency Dentsu, Jayme Syfu, says she cannot wait to see what gets entered in this year’s competition. Her role includes vision-setting for the jury of 120+ leading creatives […]

The Wired Agency Wins Leading Digital Learning Business
  • Marketing

The Wired Agency Wins Leading Digital Learning Business

Following a pitch process, The Wired Agency [Wired] has won the creative, digital and social remit for the digital education business, CoWorks. Specialising in providing digital based coaching to HSC students, CoWorks is growing its offering across New South Wales following the profound impact Covid had and continues to have, on students and how they […]