Campaign: Morph Suited Mob Launches Hopman Cup 2015
Media agency Vizeum worked in partnership with Fairfax’s 96FM to coordinate the stunt for the 2015 Hopman Cup which involved 50 people dressed in morph suits and a whole lot of tennis balls.
Fifty people dressed in blue morph suits and exploded out of Perth Arena to take over the CBD, handing out 5,000 Hopman Cup branded tennis balls.
Vizeum started working with the Hopman Cup this year and is managing the media strategy, planning and buying for the popular Perth tournament which sees some of the world’s best tennis players battle it out on Perth Arena in the lead up to the Australian Open each January.
On the day of launch, the morphs interacted with Perth commuters, informing them that Hopman Cup 2015 had landed. Overnight, a giant tennis ball also landed in Forrest Chase.
The stunt was supported by extensive media across Fairfax channels including 96FM, as well as mobile out of home through Evoke Media. Hopman Cup broadcaster Channel 7 also covered the stunt on its nightly news bulletin.
Paul Kilderry, Hopman Cup Tournament director said: “Our morph men stunt in collaboration with Vizeum and Fairfax Media was a huge success. We were thrilled with the great response from the public and city of Perth. Next year’s line-up of players has been extremely well received and we’re looking forward to another big event with the world’s best.”
Michelle Testa, business director at Vizeum Perth said: “Our goal has been to create experiences that the people of Perth will not expect from Hopman Cup, and our launch stunt was the first of many strategic activations we will roll out in the coming months. We’re very excited about the level of enthusiasm surrounding Hopman Cup and look forward to helping make the 2015 tournament the most successful yet.”
Geoff Watts, 96FM promotions and marketing director said, “We are thrilled to have been able to partner with Hopman Cup and Vizeum Perth to create something truly unique. This activation spread the word about Hopman Cup 2015 on air in breakfast with Blackers, Carmen and Fitzi, on street and through social media using all our channels to maximise engagement throughout Perth.”
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