Campaign: Morph Suited Mob Launches Hopman Cup 2015

Campaign: Morph Suited Mob Launches Hopman Cup 2015
SHARE
THIS



Media agency Vizeum worked in partnership with Fairfax’s 96FM to coordinate the stunt for the 2015 Hopman Cup which involved 50 people dressed in morph suits and a whole lot of tennis balls.

Fifty people dressed in blue morph suits and exploded out of Perth Arena to take over the CBD, handing out 5,000 Hopman Cup branded tennis balls.

Vizeum started working with the Hopman Cup this year and is managing the media strategy, planning and buying for the popular Perth tournament which sees some of the world’s best tennis players battle it out on Perth Arena in the lead up to the Australian Open each January.

On the day of launch, the morphs interacted with Perth commuters, informing them that Hopman Cup 2015 had landed. Overnight, a giant tennis ball also landed in Forrest Chase.

The stunt was supported by extensive media across Fairfax channels including 96FM, as well as mobile out of home through Evoke Media.  Hopman Cup broadcaster Channel 7 also covered the stunt on its nightly news bulletin.

Paul Kilderry, Hopman Cup Tournament director said: “Our morph men stunt in collaboration with Vizeum and Fairfax Media was a huge success. We were thrilled with the great response from the public and city of Perth.  Next year’s line-up of players has been extremely well received and we’re looking forward to another big event with the world’s best.”

Michelle Testa, business director at Vizeum Perth said: “Our goal has been to create experiences that the people of Perth will not expect from Hopman Cup, and our launch stunt was the first of many strategic activations we will roll out in the coming months.  We’re very excited about the level of enthusiasm surrounding Hopman Cup and look forward to helping make the 2015 tournament the most successful yet.”

Geoff Watts, 96FM promotions and marketing director said, “We are thrilled to have been able to partner with Hopman Cup and Vizeum Perth to create something truly unique. This activation spread the word about Hopman Cup 2015 on air in breakfast with Blackers, Carmen and Fitzi, on street and through social media using all our channels to maximise engagement throughout Perth.”

Please login with linkedin to comment

Audi Clemenger BBDO Sydney H&M Interior P&G station domination tips

Latest News

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.