Campaign Monitor Introduces New Features For Marketers

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B&T Magazine
By B&T Magazine
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Campaign Monitor has unveiled a series of new, easy-to-use features that will help marketers around the world be more productive. The latest updates to Campaign Monitor includes the addition of unsubscribe surveys, a smart campaign tagging solution, and new layout templates.

“We are continually listening to customer feedback and introducing new features that empower our customers to create smart, best-in-class email campaigns,” said Campaign Monitor director of product marketing in Australia Kalyn New.

“For example, on average, 0.15 per cent of our customer’s subscribers unsubscribe per month. This is an expected behaviour, but can leave marketers feeling helpless to this change. With the unsubscribe survey tool, our customers can quickly learn the reasons behind the unsubscribes, allowing them to adjust their strategy to retain a greater portion of their subscribers.”

Campaign Monitor’s newest features include:

  • Unsubscribe Survey: A new tool that gives marketers the option to add a survey when a recipient unsubscribes from their email. The results provide valuable insights into why subscribers are choosing to opt-out, helping marketers understand how to adjust their email marketing strategy to be more relevant, effective and targeted.
  • Campaign Tags: A common frustration for marketing teams is the process of organising, searching and reporting on all of their email campaigns. With this new tagging feature, teams can create a bespoke organisation system, empowering them to collaborate more efficiently and save time when filtering and searching for drafted and sent campaigns.
  • Layout Templates: Campaign Monitor offers a wide selection of beautiful, customisable templates via a drag-and-drop builder. To complement these, new layout style email templates were added to the template library, allowing small business marketers to create an email from scratch, without the fuss of editing existing design elements. The placeholder text used in these templates outlines best practice guidelines for crafting an effective email.

The product enhancements are part of Campaign Monitor’s ongoing commitment to providing a modern and intuitive email platform for its customers. This nimble approach allows the company to quickly optimise their offerings to meet the needs of their customers.

“Campaign Monitor’s new tagging feature allows us to group and categorise emails efficiently — whether by brand, niche, or email purpose,” said Universal Media Co. digital producer Alex Dalland.

“This helps us not only to better view our strategic goals against core metrics, but also easily identify new opportunities.”

 

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