Campaign: Mazda2 Heads In A New Direction

Campaign: Mazda2 Heads In A New Direction
SHARE
THIS



Mazda Australia’s teaser campaign for the All-New Mazda2 hints at a completely New Direction for the vehicle, promising to turn the light car category on its head.

Coinciding with the global unveiling of the All-New Mazda2 model in Japan, the teaser campaign will run digital and print executions to build anticipation for a totally new Mazda2.

Created by 1MAZDA @ CHE Proximity, the 15s digital clip features Australian sign spinner, Chris Lew, performing a gravity-defying routine through the streets of Brisbane. The teaser was shot by award-winning director, Mark Toia.

http://youtu.be/b3yMggIl_oc?list=PL6MA1h5zThHk1aMritFhunbhw01EDFPgz

The musical backdrop is Clean Bandit’s hit, ‘Rather Be’, which will also serve as the soundtrack for the broader campaign. The campaign will go to air when the vehicle goes on sale this summer.

Alastair Doak, Director Marketing Mazda Australia, said the spot reflected a lot of exciting changes consumers can expect from the new vehicle.

“The All-New Mazda2 represents a completely new direction for the model, incorporating the very best design, technology and fuel efficiency. SKYACTIV Technology, already a prominent feature in models such as the CX-5 and Mazda3, will delight the driver with sports performance and agility, yet incredible fuel economy.

“We’re encouraging consumers to entirely rethink their expectations of what a light car should be.”

The digital and print teaser campaign started 18 July.

Credits

Creative agency: 1MAZDA @ CHE Proximity – Creative:Dom Megna, Rogan Briggs

Production: Zoom Film & TV – directed by Mark Toia

Client: Mazda Australia

Please login with linkedin to comment

Latest News

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day
  • Advertising

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day

Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]

Lions Live Set To Launch Second Young Lions Live Award Brief
  • Advertising

Lions Live Set To Launch Second Young Lions Live Award Brief

As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]

Pause Fest To Return In 2021 As Online Event
  • Media

Pause Fest To Return In 2021 As Online Event

Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]

Shutterstock Adds Editorial Video Service
  • Media

Shutterstock Adds Editorial Video Service

Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020
  • Technology

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020

Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink
  • Campaigns

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink

To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs.  Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade.  “There’s not too many small family rural based ice […]

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes
  • Campaigns

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes

Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]