Campaign: Mad Minutes Goes Mental for Eagle Boys

Campaign: Mad Minutes Goes Mental for Eagle Boys
Nicole Hogan
By Nicole Hogan



Aussie pizza giant Eagle Boys is celebrating after its second Mad Minutes online campaign broke crazy records and achieved insane results while continuing to push sales through its digital marketing platform.

The two-week campaign drove a record number of people to the Eagle Boys website, with a 50.1 per cent increase from the fortnight prior, and 39.5 per cent of those visiting the website for the first time ever.

The most popular offer, two large pizzas with garlic bread and 2L drink for just $15, saw 300 sold in a record 4.34 minutes, while another bestseller of $3 Classic pizzas saw 1,200 claimed in less than 20 minutes.

Eagle Boys General Manager Retail, Nick Vincent, is pleased by the success of the digital campaign, saying it demonstrates the new direction for the network is on the right track.

“The first Mad Minutes campaign in March was the first of its kind executed by an Australian QSR, and the first time we’ve taken full advantage of our digital systems,” Mr Vincent said.

“We learnt a lot from the first campaign, and the second Mad Minutes outperformed all previous online campaigns in both sales and customer engagement, which reiterates the way the digital age is taking over traditional marketing.

“We are focused on being one of the top pizza QSRs by delivering value and quality products to our customers and staying ahead of the technology curve.”

Mad Minutes broke numerous records for the Aussie network, including online sales as a percentage of overall sales, online transactions as a percentage of overall transactions, and average weekly online sales dollar value.

As well as driving online sales, the campaign successfully added more than 14,000 subscribers to the Eagle Boys ‘Eagle Club’.

With a huge increase in volume, the Eagle Boys technology team had ensured both the website and mobile sites would cope with unprecedented demand and perform without a glitch for the duration of the campaign.

The Mad Minutes campaign was run exclusively online, with customers encouraged to sign up to the Eagle Boys website to be notified of crazy deals released at different times each day.

Eagle Boys will launch its next digital masterpiece of marketing next month.

 




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