Campaign: Mad Minutes Goes Mental for Eagle Boys

Campaign: Mad Minutes Goes Mental for Eagle Boys
SHARE
THIS



Aussie pizza giant Eagle Boys is celebrating after its second Mad Minutes online campaign broke crazy records and achieved insane results while continuing to push sales through its digital marketing platform.

The two-week campaign drove a record number of people to the Eagle Boys website, with a 50.1 per cent increase from the fortnight prior, and 39.5 per cent of those visiting the website for the first time ever.

The most popular offer, two large pizzas with garlic bread and 2L drink for just $15, saw 300 sold in a record 4.34 minutes, while another bestseller of $3 Classic pizzas saw 1,200 claimed in less than 20 minutes.

Eagle Boys General Manager Retail, Nick Vincent, is pleased by the success of the digital campaign, saying it demonstrates the new direction for the network is on the right track.

“The first Mad Minutes campaign in March was the first of its kind executed by an Australian QSR, and the first time we’ve taken full advantage of our digital systems,” Mr Vincent said.

“We learnt a lot from the first campaign, and the second Mad Minutes outperformed all previous online campaigns in both sales and customer engagement, which reiterates the way the digital age is taking over traditional marketing.

“We are focused on being one of the top pizza QSRs by delivering value and quality products to our customers and staying ahead of the technology curve.”

Mad Minutes broke numerous records for the Aussie network, including online sales as a percentage of overall sales, online transactions as a percentage of overall transactions, and average weekly online sales dollar value.

As well as driving online sales, the campaign successfully added more than 14,000 subscribers to the Eagle Boys ‘Eagle Club’.

With a huge increase in volume, the Eagle Boys technology team had ensured both the website and mobile sites would cope with unprecedented demand and perform without a glitch for the duration of the campaign.

The Mad Minutes campaign was run exclusively online, with customers encouraged to sign up to the Eagle Boys website to be notified of crazy deals released at different times each day.

Eagle Boys will launch its next digital masterpiece of marketing next month.

 

Please login with linkedin to comment

Clemenger BBDO Sydney Queen Screen St George Bank

Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo