Growing up can be a little confusing at times, especially when we reach puberty and life becomes full of hairy questions and concerns. In a brand new educational and entertaining campaign from Veet, Australia’s depilatories expert, Australian girls will now be equipped with the information and guidance they need as they approach puberty.
Recognising that one of the biggest fears of puberty is hair removal, the brand has launched this week a new microsite, Hairy Questions.
Developed by Momentum, this new ‘go-to’ platform aims to provide teenage girls with the guidance they need when it comes to choosing the right hair removal products, includes tips and tricks to ensure their hair removal experience is a mess-free and fuzz-free process, as well as alleviates the need to ask those awkward questions they are often unsure about.
Also available on the site is the option for consumers to purchase a Veet starter kit. Containing a selection of hair removal products to suit all needs and skin types.
“Inevitably most teenage girls will want to remove unwanted hair, and there are plenty of options out there so it can be overwhelming. Leading depilatories expert, Veet, have put together a multi-solution hair removal starter kit for teenage girls to help them on their way,” said Michele Radinovic, brand manager Veet Australia at Reckitt Benkiser.
In conjunction with the site, Veet has also created an entertaining video, which features young girls and their fathers having open and honest discussions about the problems teenage girls face everyday (and would not normally tell their dads about). The video is designed to help Australian girls understand this awkward, but very natural phase of their life as well as create awareness about Veet’s new Hairy Questions microsite.
“To help bring this campaign to life, we put five real dads on the spot, completely unscripted, to see if they could answer some of life’s hairy questions. It’s not our usual style so we had a lot of fun injecting some humour into the campaign. The highlight is when one of our dad’s, Jason, nailed the question, “What’s PMS?” We hope young girls and their parents find the kit helpful,” added Michele.
Providing an easy to use, educational platform for mothers, fathers and daughters to engage with and learn from, this very real but light-hearted campaign will help Australian girls face the scary elements of puberty – like hair removal – with a bit more ease and confidence. It is also a place that provides parents with the answers to some of those hairy questions they weren’t prepared for.
This campaign is also being seeded out to various blogs via the Boom network and Veet’s Facebook channel.
Agency credit details:
- Creative – Momentum
- Video Director – Boris Vymenets
- Web design – Momentum
- Social – Klick
- PR – Frank PR
The Works has announced the launch of ‘Question Everything’ a new brand platform and campaign for their newest client, Archie Rose. As a nine-year-old independently owned and operated Australian multi-spirit distillery, Archie Rose has garnered a devoted following among existing customers, with a reputation primarily built on white spirits – particularly gin. However in line […]
Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]
Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]
Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]
L’Oréal Groupe Australia and New Zealand have announced one of the largest investments to the Great Barrier Reef Foundation to pioneer new coral restoration efforts in the region. L’Oréal Groupe Australia and New Zealand have announced today a new partnership with the Great Barrier Reef Foundation (GBRF), to help coral reefs withstand the devastating impacts […]
Effective immediately, S4Capital’s operating brand Media.Monks, a digital-first marketing and advertising services company, has appointed Matthew Godfrey to lead its APAC Content practice. With over 15 years of experience leading innovative businesses in the Asia-Pacific region, Godfrey will support a best-in-class senior leadership team across the region as EVP, head of content, APAC. He joins […]
Chandra Sinnathamby, Adobe’s director, digital media B2B strategy & GTM, Asia-Pacific, explains how the tech firm is empowering its small business customers with new AI tools, including its Adobe Firefly tools. In today’s fast-paced digital landscape, small businesses face numerous challenges when it comes to creating captivating content that resonates with their audience. Despite the […]
Summer mornings are heating up with Triple M again in 2023, thanks to the star-studded line-up of Harley Breen, Candice Warner and Tom Tilley, who are joining forces each weekday morning from 6-9 am for Triple M’s Summer Breakfast show. Airing from 4 to 15 December in Sydney, Melbourne, Brisbane, Adelaide and streamed live on […]
The Hit Network has announced its summer line-up for 2023, kicking off on Monday, 4 December, featuring The Jimmy & Nath Show, Hamish & Andy podcast, Nights with Seany B and special return celebrations for Christmas Day and New Year’s Eve. Hit’s cheeky radio duo Jimmy Smith and Nath Roye of The Jimmy & Nath […]
Full-service CX, media and advertising agency AFFINITY has completed an 18-month-long global rebranding for ASX-listed engineering powerhouse Worley. The rebrand reflects Worley’s commitment towards being a leading force in sustainable change. Worley, a global provider of professional services in the energy, chemicals and resources sectors working across six continents, has set out on a significant […]
Highlighting its craft and a world-class shopping experience, Australia’s favourite heritage brand R.M.Williams has announced a consumer competition to celebrate the opening of its new national flagship store at 345 George St. Sydney. Launching on 1 December in line with the new store opening, ‘If The Boot Fits’ invites brand lovers and new customers alike […]