Kmart has gone with a stylish new look to launch their latest range of on trend homewares in partnership with BWM Group Melbourne and Exit Films.
Directed by Lachlan Dickie from Exit Films the two new 30-second TVCs transport viewers to Kmart’s world of everyday low prices where stylish living products take on a life of their own.
Amy Hollier, creative director at BWM Group Melbourne, said: “Lachlan Dickie from Exit Films was the ideal choice to direct these ads. His visuals are slick, exquisitely thought out, and look good enough to eat. They truly capture that liberating feeling of getting something beautiful for next to nothing.”
This is the second instalment in Kmart’s ‘Deeper Love ’ campaign, which uses the bold visual style we have come to expect from Kmart to highlight how great products at low prices make you feel.
Sonia McLaverty, onscreen producer at BWM Group Melbourne, said: “’We’re really proud of this beautiful Melbourne-made campaign and to have supported our local industry.”
The TVCs launched nationally on Sunday 3 August and will be accompanied by a full digital, social and PR program.
CREDITS: Kmart – Client Dion Workman – General Manager Marketing Laurie Lai – National Communications Manager Lucy Price – Advertising Communications Specialist BWM – Creative Agency Mark Watkin – Managing Director Murray White – Executive Creative Director Amy Hollier – Creative Director Nika Hellstrom – Art Director Ryan Purcell – Art Director Nicole Gillard – Group Account Director Hugh Baulch – Senior Account Director Deanne Pascoe – Senior Account Manager Account Executive – Claire Innes Sonia Mclaverty – Senior Onscreen Producer Production – Exit Films Lachlan Dickie – Director Producer – Selin Yaman Executive Producer – Corey Esse Ian McCarroll – Director of Photography Lance Davis – Production Designer Michael Hoolihan – Offline Colourist – Edel Rafferty Visual Effects & Online – Method & Perceptual Engineering
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.