Campaign: Kmart Launches On Trend Homewares

Campaign: Kmart Launches On Trend Homewares
Michaela Rath-May
By Michaela Rath-May



Kmart has gone with a stylish new look to launch their latest range of on trend homewares in partnership with BWM Group Melbourne and Exit Films.

Directed by Lachlan Dickie from Exit Films the two new 30-second TVCs transport viewers to Kmart’s world of everyday low prices where stylish living products take on a life of their own.

Amy Hollier, creative director at BWM Group Melbourne, said: “Lachlan Dickie from Exit Films was the ideal choice to direct these ads. His visuals are slick, exquisitely thought out, and look good enough to eat. They truly capture that liberating feeling of getting something beautiful for next to nothing.”

This is the second instalment in Kmart’s ‘Deeper Love ’ campaign, which uses the bold visual style we have come to expect from Kmart to highlight how great products at low prices make you feel.

Sonia McLaverty, onscreen producer at BWM Group Melbourne, said: “’We’re really proud of this beautiful Melbourne-made campaign and to have supported our local industry.”

The TVCs launched nationally on Sunday 3 August and will be accompanied by a full digital, social and PR program.

 

CREDITS: Kmart – Client Dion Workman – General Manager Marketing Laurie Lai – National Communications Manager Lucy Price – Advertising Communications Specialist BWM – Creative Agency Mark Watkin – Managing Director Murray White – Executive Creative Director Amy Hollier – Creative Director Nika Hellstrom – Art Director Ryan Purcell – Art Director Nicole Gillard – Group Account Director Hugh Baulch – Senior Account Director Deanne Pascoe – Senior Account Manager Account Executive – Claire Innes Sonia Mclaverty – Senior Onscreen Producer Production – Exit Films Lachlan Dickie – Director Producer – Selin Yaman Executive Producer – Corey Esse Ian McCarroll – Director of Photography Lance Davis – Production Designer Michael Hoolihan – Offline Colourist – Edel Rafferty Visual Effects & Online – Method & Perceptual Engineering




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