New Zealand is experiencing a technology boom like never before.
The success of innovative Kiwi businesses like Xero, Orion Health, ERoad and Fisher & Paykel Healthcare has seen the tech sector across the Tasman flourish and it is expected to become the country’s largest exporter by 2020. Today the technology industry in New Zealand is diverse and sophisticated; it’s a hub for innovation and competes successfully on the world stage. The only thing holding it back is talent and it is looking to Australia for help.
With a new digital marketing campaign branded the “The Innovation Islands” launched by the NZ Government and Workhere, the country has turned its attention to attracting Australians, Kiwi ex-pats and other nationals who may be looking for a balanced and affordable lifestyle, while working on some of the world’s most dynamic and rewarding work in the tech industry.
The Innovation Islands website links to a broad range of jobs currently on offer, profiles the companies that are hiring for tech roles, provides information about their location, as well as featuring industry news.
Steve McGill, GM of attraction, settlement and protection at immigration New Zealand, says that the Government recognises the tech sector’s need to attract top talent so it can continue to grow. “Attracting Kiwi ICT expertise back to New Zealand is important to us, but we also welcome talented Australians and other nationals who are looking for a new challenge to join us across the ditch.”
Jonny Wyles is the managing director of Workhere, the company who developed the campaign: “We haven’t called the campaign the Innovation Islands for nothing,” he says. “New Zealand really is a breeding ground for new thinking and today is at the forefront of the industry because of the technologies themselves – software development and cloud-based business models – that make it possible to deliver work from anywhere in the world.
“To give people an idea of what it is like to work in the New Zealand tech industry, we video interviewed a selection of people that have recently crossed the Tasman and included this content on the site, so people can hear the real stories for themselves,” he adds. “Top of the list seems to be a fantastic work-life balance, spending less time commuting while enjoying a great salary and unrivalled standard of living. Relatively smaller businesses with less hierarchy and the ability to get ahead faster in your career also comes through strongly.”
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]