CAMPAIGN: Isobar launches #SEEKCV
SEEK is challenging jobseekers to condense their CV into 140 characters or less in a world first campaign launched this week.
The campaign, developed by award winning digital creative agency, Isobar, is grounded in the insight that jobseekers have 30 seconds to make an impression through their resume.
The beautifully simple idea was developed in response to a brief from SEEK asking Isobar to use Twitter to connect, support and engage with their job-seeking audience in a unique way.
On offer for the best 140 character resume is $5,000 worth of prizes which can be accepted to contribute to one of three options: courses through SEEK Learning, career coaching or contribution to household bills. The prizes are designed to up-skill candidates and take the financial pressure off during the job hunt.
“We know that the employment market can be tough so we wanted to engage jobseekers in a simple and inspiring way. The medium forces them to cut out the jargon so common in CVs and really think about how to position themselves,” Fiona Le Brocq, Marketing Director, SEEK said.
Konrad Spilva, Managing Director at Isobar Australia said, “Research continually reveals that people are filling their CV with way too much guff. The insight was so obvious to us – we found the most concise medium there is to force job seekers to really think about what makes them stand out in the market. This is an intuitive use of Twitter and it is really the enabler in this campaign.”
The campaign has been supported through promoted tweets and has so far reached 2.9 million people across Australia since launching on Monday, 7th July.
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