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B&T > Marketing > Spotify Launches Family Service
MarketingMedia

Spotify Launches Family Service

Staff Writers
Published on: 21st October 2014 at 10:18 AM
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Spotify has launched Spotify Family – a music streaming option that allows users to invite up to four family members and share one billing account whilst keeping their listening history, recommendations and playlists completely separate.

“This is one of the most asked for features from our audience,” says Ken Parks, chief content officer at Spotify. “With today’s announcement we’re making it easier than ever for the wholefamily to experience Spotify Premium on their phones, at home and on the go,” he adds.

  • Your account. Your music. With Spotify Family, everyone gets their very own account. Enjoy separate playlists and recommendations and play your music whenever you like.
  • Premium for everyone. Everyone on the plan gets the full Spotify Premium experience. Listen offline. Play any song, anytime, on any device. No restrictions. No ads.
  • The more the merrier. Having a family can be expensive. But music doesn’t have to be. With Spotify Family, you can add up to four family members to your account, and each additional user gets 50% off Spotify Premium. That means a family of five pays only AUD $35.99 / NZD $38.99 per month. All in one simple payment.
  • No tantrums. No more fighting over what to listen to, and no more interruptions when someone else logs in and starts playing.

Spotify Family will roll out globally over the upcoming weeks.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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