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Reading: Campaign: The Ikea Time Travel Experiment
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B&T > Marketing > Campaign: The Ikea Time Travel Experiment
Marketing

Campaign: The Ikea Time Travel Experiment

Staff Writers
Published on: 21st August 2014 at 9:24 AM
Staff Writers
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To highlight that life happens every day, Ikea let a young couple take a sneak peek into their future and experience life-changing everyday events.

For the campaign, Ikea collaborated with world-renowned hypnotist Justin Tranz to help young couples experience their products and solutions, in the future.

http://youtu.be/4i6hGNpz8Ks

Tranz, with over 6,000 stage shows in Vegas on his resume, quickly turned the Ikea bedrooms and bathrooms into a stage and passersby into a stunned audience. After putting the couples willing to be hypnotised in trance, a state of sleepwalking where people are more open for suggestion, they were exposed to potential life-changing everyday events in a predicted future everyday life. 

The release of the films supports the global launch of the new Ikea catalogue and this year’s theme – Where The Everyday Begins & Ends. The central premise focuses on bed and bathroom solutions, rooms Ikea is paying extra attention to this year.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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