To highlight that life happens every day, Ikea let a young couple take a sneak peek into their future and experience life-changing everyday events.
For the campaign, Ikea collaborated with world-renowned hypnotist Justin Tranz to help young couples experience their products and solutions, in the future.
http://youtu.be/4i6hGNpz8Ks
Tranz, with over 6,000 stage shows in Vegas on his resume, quickly turned the Ikea bedrooms and bathrooms into a stage and passersby into a stunned audience. After putting the couples willing to be hypnotised in trance, a state of sleepwalking where people are more open for suggestion, they were exposed to potential life-changing everyday events in a predicted future everyday life.
The release of the films supports the global launch of the new Ikea catalogue and this year’s theme – Where The Everyday Begins & Ends. The central premise focuses on bed and bathroom solutions, rooms Ikea is paying extra attention to this year.
