Leo Burnett Melbourne has created a campaign for Honda’s new HR-V. The campaign will be led by a TVC with a unique plot.
The launch of Honda’s HR-V sees the car manufacturer enter the compact SUV category for the first time in over a decade.
Honda Australia director Stephen Collins said: “This is our biggest launch this year. The all-new HR-V represents Honda at its best, and we wanted the campaign to reflect that spirit.”
Leo Burnett Melbourne, executive creative director, Jason Williams said: “At the core of the Honda brand is ‘the power of dreams’ and we have brought that to life for the launch of the all-new HR-V.”
The TVC is part of an integrated campaign that includes cinema, outdoor, direct, online, social and dealer communications.
Directed by Goodoil’s Nathan Price, it takes place within the lucid dream of the main character ‘Brian’. When an imposing force attempts to wake him, Brian uses the HR-V to make a getaway and keep on dreaming.
Backed by the iconic song Eurythmics song ‘Sweet Dreams’, the spot includes strange phenomena, teleportation and much more.
Director, Honda Australia: Stephen Collins
General Manager – Communications & Customer: Jason Miller Brand Communications Manager: Melissa Altarelli
Brand Communications Specialist: Sarah Tolliday
Agency: Leo Burnett Melbourne
ECD: Jason Williams
Creatives: Joe Hill / Garret Fitzgerald
Senior Agency Producer: Cinnamon Darvall Group Account Director: Chris Ivanov
Senior Account Director: Jaime Morgan Director of Integrated Strategy: Ilona Janashvili Strategy Planner: Emily Gould
Production: Goodoil Films
Director: Nathan Price
Executive Producer: Juliet Bishop
Producer: Claris Harvey
DOP: Ginny Loane
Production Designer: Guy Treadgold
Casting: Mullinars (AUS) / Amanda Rees (NZ) Editor: Jack Hutchings (The Butchery)
VFX & Supervisor: Colin Renshaw (ALT VFX)
VFX head of production: Kate Stenhouse (ALT VFX) Sound Engineer: Nat Joyce (Nylon)
Sound Producer: Emma Hodge (Nylon)
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]