Campaign: GoT Star Gets On Board With Contiki

Campaign: GoT Star Gets On Board With Contiki
SHARE
THIS



Contiki knows that its travellers are the world’s best storytellers, and now the travel brand for 18-35’s has enlisted the talent of famed British actress Natalie Dormer to turn one incredible story into an epic film.

Contiki who has been showing young travellers the time of their lives in over 50 destinations since 1962, recently launched the #ContikiLegends project, gathering real traveller stories dating back to the brand’s launch 52 years ago. Incredible tales of adventure, hilarity, friendship and love flooded in, several of which were given creative treatment by artists around the world, plus one standout story that was gifted the Hollywood treatment by Natalie Dormer.

Known for her integral roles in HBO’s Game of Thrones, The Tudors and the upcoming Hunger Games: Mockingjay film, Natalie Dormer is quickly becoming a household name amongst Contiki’s 18-35 demographic.

As the face of the #ContikiLegends campaign, Natalie got behind the camera once again to retell an incredible story of a young blind woman who leads her fellow travellers through the cobblestoned streets of Rome, finding their way back to the hotel simply by using her other senses. The story represents what Contiki is all about – connecting young people through shared adventures, challenging the ordinary and stepping outside of one’s comfort zone to make every moment count.

“I really wanted to do this Contiki project as there’s a little bit of nostalgia there,” said Natalie Dormer. “I was last here in Rome when I was 18 doing the gap-year backpack thing and I really wish I had known about Contiki at the time, because I would have been straight on one of their holidays!”

In addition to retelling one of Contiki’s greatest legends on film, Natalie surprised a group of young travellers in Rome currently on Contiki’s London to Athens trip. The TV and film star posed for photos with the group and chatted openly to them about all of the incredible legends they had made on the trip thus far.

“Natalie is a great fit for #ContikiLegends – her youthful demeanor and passion for life perfectly reflect the Contiki brand and we’re thrilled to have her retell this authentic story, inspiring others to travel when they’re young,” said Katrina Barry, Managing Director, Contiki Holidays. “The looks on the travellers faces when Natalie walked into the room was incredible – this is definitely one Contiki legend they’ll be telling over and over for years to come.”

To see Natalie’s video and get the full story, head here plus check out the other authentic traveller tales that have been shared as part of the campaign.

Please login with linkedin to comment

Clemenger BBDO Sydney Good for Nothing MCN National porn Social Enterprise

Latest News

Adgile Doubles-Down On Australia Growth With Team Expansion
  • Advertising

Adgile Doubles-Down On Australia Growth With Team Expansion

Following on from the appointment of Paul Evans as its first Global CEO, Adgile Media has set about expanding and developing its talent base, in order to support and drive growth within the Australian market. Stu Carr joins as Adgile’s new Director of Customer Insights, where he will support clients with their data and analytics […]

Val Morgan Digital & Fandom Team Up With Adidas For New Campaign Featuring Esports Star
  • Campaigns

Val Morgan Digital & Fandom Team Up With Adidas For New Campaign Featuring Esports Star

Partners of Val Morgan Digital, Fandom, the largest entertainment fan site in the world, have this month teamed up with mega brand, adidas to build hype around the release of their new X9000 range. The multi-faceted campaign included a mix of written & video content that tapped into the core pillars of style, tech, and […]

Akcelo Expands Data Strategy And Martech Capabilities With Appointment Of Senior Marketer Anne Ngo
  • Advertising

Akcelo Expands Data Strategy And Martech Capabilities With Appointment Of Senior Marketer Anne Ngo

Brand experience and innovation company Akelo has today announced the latest senior addition to its growing team, appointing highly experienced marketer Anne Ngo as martech and customer strategy director to lead and grow the practice. Ngo will help Akcelo clients grow their customer marketing and martech maturity by leveraging her deep understanding of the challenges […]

7-Eleven Partners With Adobe And Microsoft To Accelerate Digital Strategy
  • Marketing

7-Eleven Partners With Adobe And Microsoft To Accelerate Digital Strategy

7-Eleven has entered strategic partnerships with Adobe and Microsoft in what is set to accelerate the company’s ambitious digital strategy.  With transformation works well underway, 7-Eleven’s digital plans signal a significant step forward for Australia’s leading convenience retailer.  7-Eleven General Manager of Strategy and Technology Stephen Eyears (pictured) said the company sought to deliver more agile innovation in order to meet customer needs across […]

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]