Fiji Airways, Fiji’s National Airline, has launched its new brand campaign designed to showcase to the world the warm nature of Fijian hospitality.
Called ‘Welcome To Our Home’ it captures the unique Fijian experience travellers have on-board Fiji Airways, and by extension, in Fiji.
The new integrated campaign is led by digital, with an emphasis also on social and PR in Australia, New Zealand, China, Hong Kong, USA and Fiji.
Fiji Airways managing director and CEO Stefan Pichler said: “Treating visitors like family is an inherent quality of Fijians. Our people at Fiji Airways naturally extend this same courtesy to all our guests on board. They are far more than just a seat number, they are part of our extended Fijian family.”
Captured in Fiji, Australia and New Zealand, the campaign launches a series of videos featuring three real families who recently travelled to and from Fiji needing a much-deserved home-away-from-home experience of a lifetime. They were nominated by friends and family back in September.
A once tight-knit family from the suburbs of Sydney, Australia, the Monahan siblings were given the opportunity to reunite after losing their mother and splitting into different homes. Their trip sees them become a single unit honouring their mother’s last wishes, and experiencing their first overseas family holiday.
The McConnells are a hardworking dairy family from Hamilton, New Zealand who have had little time to get away on a family holiday because of the demands of running a family farm with 850 cattle.
Elenoa, a Fijian widow from Laucala Beach, Fiji, boarded a plane for the very first time, and ventured to New Zealand to unite with family she had not seen for years.
Pichler added: “Following our successful relaunch to Fiji Airways last year, we have revamped our marketing approach and have now included more of Fiji’s people in the way we market our company and the country overseas. As the national carrier, we want to show off what makes Fiji so special and unique as an experience. This brand position resonates well with the Fijian people because they live this experience every day.
“This also better aligns us with our aim of becoming a leading boutique airline which has a unique, personal touch.”
Credits:
Creative Agency: iris Worldwide Sydney
Senior Art Director: Brad Jones
Copywriter: Daniel Miller
Deputy Creative Director: James Griffiths
Senior Designer: Chris Clausen
Managing Director: Penny Dixon
Account Manager: Courtney Borg
Head of Planning: Dan Pankraz
Head of Digital: Darren Collins
Senior Producer: Michael Wilson
Retoucher: Joe Kerrigan
Photographer: Jonothan May (Flipp)
Production Company: Zspace
Director: Gavain Browne
Producer: Sam Hall
DOP: Jason Hargreaves
Editors Ken Smart, Simon Adams, James Sherwood
Colourist: Yanni Kronenberg
Audio Post Production: Zig Zag Lane
Media: ZenithOptimedia
PR: Frank PR (Australia)
