Fairfax Media has launched a new website and trade marketing campaign to showcase its digital advertising solutions across its mobile, tablet and desktop platforms.
The campaign concept ‘Give your creativity the space it needs’ has been used to highlight the vast range of digital advertising opportunities offered by Fairfax Media on brands such as The Sydney Morning Herald, The Age, Daily Life and Good Food.
The four week campaign will run across trade and social media channels to promote Fairfax Media’s new website, creative.adcentre.com.au.
“The ‘Creative Space’ site is a great way for us to educate and inspire our advertisers by sharing examples of our standard, rich media and custom solutions,” Fairfax Media Digital Ad Development Director Tereza Alexandratos said.
Featuring a creative gallery, the site allows advertisers to browse digital display and content ad solutions, view videos or scroll through images of the individual ad units, access ad specs or request more information.
A video showcase has also been produced to display examples of the visually engaging campaigns that have run across Fairfax Media’s digital platforms, using standard, rich media and custom ad solutions.
In addition to trade media sites, the campaign will also appear across social media channels, with targeted Facebook page posts and promoted Tweets on Twitter. It will be promoted on Fairfax Media’s LinkedIn page and the Fairfax Digital Innovation Services (DIS) YouTube channel.
“Almost eight million Australians access Fairfax Media content digitally each month on web, tablet or mobile.* This new site allows us to demonstrate to our advertisers, through examples of our work, that the opportunities to engage with our audiences in unique and interesting ways are endless,” Alexandratos said.
The campaign creative and website were developed by Apparent.
Producer: Ben Morrow
Creative: Josh Evans
Motion Graphics: Andy Miller
Marketing by Fairfax Media’s Trade Marketing team.
WhatsApp has reaffirmed its commitment to user privacy in a new global campaign, following controversial policy changes earlier this year. The Facebook-owned messaging platform revealed earlier this year it would be sharing certain data with Facebook as a condition of use, with the potential for this data to be used for targeted ads. The changes […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]
BIG W has joined forces with Verizon Media’s branded content division, RYOT Studio, to give Aussies a new way to shop Australia’s favourite annual toy sale, Toy Mania, using augmented reality (AR). In a first for BIG W, customers can scan a WebAR code to ‘place’ select outdoor toys from the Toy Mania sale virtually […]
Production of a reality TV show in the US has been halted indefinitely after an outbreak of “explosive diarrhoea” occurred on set. The new show is called Ultimate Slip ‘N Slide and is a competitive adult version based on the famous kid’s backyard summer sliding game. Filming had been taking place at a ranch in […]
The #SeeingRed campaign by Hey Girls UK uses discordance to its advantage, conveying the frustration and disempowerment of period poverty. Hey Girls UK are a period brand seeking to end period poverty in the UK, selling period underwear, cups, pads, and tampons. They run on a ‘Buy One, Give One’ scheme, where for every product […]
An upcoming film about the terrorist attack on a mosque in Christchurch, New Zealand, has been widely criticised for promoting a ‘white saviour’ narrative. Members of the Muslim community have also said it is “too soon” to fictionalise the shooting, which happened in 2019. White supremacist Brenton Tarrant murdered 51 worshippers at Al Noor Mosque, […]
Isentia has announced a takeover offer from Access Intelligence, which is subject to shareholder approval. Under the offer, Isentia shareholders will receive $0.175 per share in cash; this implies an Enterprise value of $67 million. Access Intelligence is a technology-led company delivering SaaS products that address the fundamental business needs of customers in the PR, […]
CHEP Tech, CHEP’s technology offering, has strengthened its Sydney team with new hires, including ex-Isobar engineering leaders, Tim Chapman and Kirill Frolov, alongside the promotion of Jacinta Karras to Head of Tech Programs and Charlotte Bruton’s role expansion from Head of Mixed Reality to Head of Innovation Strategy. Mark Gretton, chief technology officer of CHEP […]
After it was initially delayed, a Four Corners episode on QAnon, and a link between the conspiracy and PM Scott Morrison, aired last night. The ep – which had 722,000 viewers, as per OzTAM’s metro data – interviewed the family of Australian QAnon followed Tim Stewart. Stewart is a family friend of Morrison, who has publically […]
With the on-time deadline right around the corner, now is the time to submit your entry for B&T’s newest awards program, Best of the Best. On-time entries for Best of the Best will be accepted until 5pm (AEST) on Friday 25 June. And, while you can submit entries after this date for another week, it’s definitely best […]
New data, compiled by Deloitte and released by industry body Commercial Radio Australia, shows a rebound in radio advertising. According to the data, commercial radio advertising revenue for metropolitan stations jumped by 72.6 per cent in the month of May to reach $59.605 million from $34.534 million a year ago. The rise reflects a strong […]
Swedish bank Nordax has created a tool to urge people to buy less online – and to make smoothies instead. How we shop online is constantly evolving, with new ways to pay and get items delivered. Now, with a global pandemic keeping everyone bored at home, online shopping has reached new heights. Nordax Bank, a […]
It might still be June, but the deadline for entries into this year’s B&T awards is fast approaching (they’re due Monday 19 July at 5 PM, in case you were wondering). This year we’re helping you like never before with our new series, ‘How To Win A B&T Award’, where we speak with a host of judges, […]