Campaign: Eagle Boys Eagle Returns

Campaign: Eagle Boys Eagle Returns
Alyssa Brown
By Alyssa Brown
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We all remember the old Eagle Boys pizza ad with the eagle mascot knocking on the television screen asking, ‘Did someone say pizza?’ The ad is being re-aired on our television screens this summer.

This advertising decision from Eagle Boys is proving effective as nostalgia in advertising can link a customer back to the more comfortable past, bringing back pleasing memories and creative positive feelings towards the brand.

Eagle Boys general manager for retail, Nick Vincent, is pleased by the success of the campaign so far, saying it demonstrates that Eagle Boys will always have a place in the hearts of Australians.

“Australians love a local company and Eagle Boys is an Australian owned institution that faces off everyday with the international chains, making tasty pizzas at great value, to feed the whole family,” Vincent said.

“The decision to remake the classic advertisement came about when our customers started asking where the eagle had gone. We heard stories about their kids hugging the eagle when they came to pick up their meals, the eagle being invited to local school events and ultimately holding a position of fun and good times within the local community

“So we are delighted to announce he is back after his adventures travelling around the world. He also got himself a funky new makeover, had a facelift and now he is back to have fun again with all the locals in all our communities across Australia.

Screen Shot 2014-12-04 at 9.47.46 AM

“We are focused on being one of the top pizza QSRs by delivering innovation, value and quality products to our customers while implementing above the line advertising to tell everyone about these changes.

“In the last six months we have seen great results from innovative products like the Pizza Pie and our 15 inch family size pizza. We’ve just introduced Churros to our menu and the response has been fantastic,” Vincent said.

In today’s environment, research has taught us that playing up experiences from yesteryear is a good strategy that produces a favourable outcome. A nostalgic approach can evoke emotions and pizzas are all about making people happy.

To add to the feelings of nostalgia Eagle Boys is offering a ten pack of Fandangles ice creams to customers for an extra $5.00 with any meal deal purchase. The Fandangles are the shape of the classic icy-poles coming in flavours such as fairy floss and marshmallow designed to bring back memories of childhood sweets.

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