Campaign: Doritos invites Aussies to Crash The Super Bowl

Actress Elizabeth Banks helps the Doritos brand kick-off the ninth installment of the Crash the Super Bowl contest, on Wed., Sept. 3, 2014 in Los Angeles. Fans from participating countries around the world are invited to enter their homemade 30-second Doritos ads as part of this year’s competition for the chance to see those ads air during the Super Bowl broadcast. One lucky fan – based on consumer votes - will win the grand prize: a “dream” job working onsite at Universal Pictures in Hollywood and $1 million. See full rules and enter at between September 12 and November 9. (Photo by Colin Young-Wolff/Invision for Doritos/AP Images)

The Doritos Crash The Super Bowl contest is calling for global submissions for the second year running.

Aussies and Kiwis have another opportunity to enter their own commercial for the chance to win $US1 million and a dream job with Universal Studios.

The two finalists will have their ads aired during the NFL’s Super Bowl broadcast in February 2015 in front of a global TV audience of millions, as well as win the opportunity to work with Universal Studios on titles such as Ted 2, Pitch Perfect 2 and Trainwreck.

One of the ads will be selected by fan votes worldwide and the other by a judging panel including the actress, producer and director Elizabeth Banks, advertising executives and Doritos brand executives.

Last year, Australia was well-represented with two entries making it to the semi-finalists stage, Body Cast

and Finger Cleaner

Filmmakers can submit a 30 second ad to between 13 September and 9 November 2014.

Please login with linkedin to comment

Marketing Profs Viral

Latest News