Campaign: Doritos invites Aussies to Crash The Super Bowl

Published on: 8th September 2014 at 8:09 AM

Kristine Snell

1 Min Read

The Doritos Crash The Super Bowl contest is calling for global submissions for the second year running.

Aussies and Kiwis have another opportunity to enter their own commercial for the chance to win $US1 million and a dream job with Universal Studios.

The two finalists will have their ads aired during the NFL’s Super Bowl broadcast in February 2015 in front of a global TV audience of millions, as well as win the opportunity to work with Universal Studios on titles such as Ted 2, Pitch Perfect 2 and Trainwreck.

One of the ads will be selected by fan votes worldwide and the other by a judging panel including the actress, producer and director Elizabeth Banks, advertising executives and Doritos brand executives.

Last year, Australia was well-represented with two entries making it to the semi-finalists stage, Body Cast

and Finger Cleaner

Filmmakers can submit a 30 second ad to www.doritos.com between 13 September and 9 November 2014.

TAGGED: Marketing Profs, Viral

By Kristine Snell

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I started my full time public relations career moving to Sydney in 2009. Working in a range of environments from boutique agency and in-house, I joined the Porter Novelli team in 2012 working across a range of consumer, health and not-for-profit accounts. I also sit on the social team, helping to develop and implement socially-led campaigns and manage brand communities. Aware that our remit is no longer just media relations, I’m hungry to learn more about social strategy and best practice for bridging the gap between paid and earned media through insights and creativity.