Campaign: Doritos invites Aussies to Crash The Super Bowl

Actress Elizabeth Banks helps the Doritos brand kick-off the ninth installment of the Crash the Super Bowl contest, on Wed., Sept. 3, 2014 in Los Angeles. Fans from participating countries around the world are invited to enter their homemade 30-second Doritos ads as part of this year’s competition for the chance to see those ads air during the Super Bowl broadcast. One lucky fan – based on consumer votes - will win the grand prize: a “dream” job working onsite at Universal Pictures in Hollywood and $1 million. See full rules and enter at Doritos.com between September 12 and November 9. (Photo by Colin Young-Wolff/Invision for Doritos/AP Images)
SHARE
THIS



The Doritos Crash The Super Bowl contest is calling for global submissions for the second year running.

Aussies and Kiwis have another opportunity to enter their own commercial for the chance to win $US1 million and a dream job with Universal Studios.

The two finalists will have their ads aired during the NFL’s Super Bowl broadcast in February 2015 in front of a global TV audience of millions, as well as win the opportunity to work with Universal Studios on titles such as Ted 2, Pitch Perfect 2 and Trainwreck.

One of the ads will be selected by fan votes worldwide and the other by a judging panel including the actress, producer and director Elizabeth Banks, advertising executives and Doritos brand executives.

Last year, Australia was well-represented with two entries making it to the semi-finalists stage, Body Cast

and Finger Cleaner

Filmmakers can submit a 30 second ad to www.doritos.com between 13 September and 9 November 2014.

Please login with linkedin to comment

Marketing Profs Viral

Latest News

“We’re In Big-Bang Readiness”: Flight Centre To Ramp Up Media Buying Activity
  • Advertising
  • Marketing
  • Media

“We’re In Big-Bang Readiness”: Flight Centre To Ramp Up Media Buying Activity

Flight Centre Travel Group is anticipating some of its biggest years of growth as Australia’s vaccination rollout gains momentum, travel restrictions ease and international borders start re-opening. With travel industry leaders forecasting unprecedented demand for both domestic and international travel as the world moves into a phase of post-COVID management, Flight Centre Australia general manager […]

Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]

Herd MSL Announces Foxtel Account Win
  • Advertising
  • Marketing

Herd MSL Announces Foxtel Account Win

Comms agency Herd MSL announces Foxtel win. Forgoes office party poppers on account of the new $1300 Dyson cordless vac.

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution
  • Technology

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution

DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]

Aimee Buchanan Lands GroupM CEO Job
  • Media

Aimee Buchanan Lands GroupM CEO Job

Aimee Buchanan quits OMD to take up GroupM CEO role. Leaving gift ideas include mounted moose head & ALDI traffic cones.

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]