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Reading: Campaign: Digital Radio, The Gift of Entertainment
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B&T > Advertising > Campaign: Digital Radio, The Gift of Entertainment
AdvertisingMedia

Campaign: Digital Radio, The Gift of Entertainment

Vasinee Jordan
Published on: 1st December 2014 at 3:18 PM
Vasinee Jordan
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2 Min Read
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Commercial Radio Australia (CRA) and Sony have partnered on a retail bonus offer for DAB+ digital radios this Christmas, supported by a national radio ad campaign that promotes digital radio as a gift of ‘unlimited entertainment’.

Beginning today, a series of three 30 second radio ads for the campaign, produced by Ralph van Dijk’s award-winning agency Eardrum, will air across 42 commercial radio stations in the metropolitan markets of Sydney, Melbourne, Brisbane, Adelaide and Perth.

Spot #1

http://www.digitalradioplus.com.au/files/uploaded/file/Brand%20Campaign/2014%20Campaign/Digital%20Radio%20Unlimited%20Entertainment.mp3

SPOT #2

http://www.digitalradioplus.com.au/files/uploaded/file/Brand%20Campaign/2014%20Campaign/Digital%20Radio%20Unlimited%20Everything.mp3

SPOT #3

http://www.digitalradioplus.com.au/files/uploaded/file/Brand%20Campaign/2014%20Campaign/Digital%20Radio%20Unlimited%20Music.mp3

The DAB+ digital radio offer is a prominent part of the “Summer of Sony” promotional campaign which is supported by key retailers in over 600 stores and retail catalogue exposure across two months.

Christmas campaign media image

Commercial Radio Australia chief executive officer, Joan Warner said: “We’re pleased to partner with Sony and key retailers JB Hifi, Myer, Bing Lee and The Good Guys again for another wide-reaching Christmas campaign, showcasing what a great Christmas gift a DAB+ digital radio is with free to air, easily to access, unlimited entertainment.”

Head of video, sound & tablet at Sony Australia, Abel Makhraz, said: “We’re thrilled to be involved in Commercial Radio Australia’s Christmas ad campaign for the second year running. It’s a mutually beneficial partnership which promotes the benefits of DAB+ digital radio and provides excellent results for Sony by driving awareness of our brand and summer offers”.

The on-air ad campaign will run on high rotation for more than three weeks, supported by station web banners. In-store merchandising includes strong point of sale and ticketing, with digital radios featured in multiple retailer catalogues in the lead up to Christmas.

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TAGGED: Clemenger BBDO Sydney, CRM Director, The Digital Content Guide, Toro Company, Whybin\TBWA Group Melbourne
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By Vasinee Jordan
Vasinee Jordan is a creative and driven communications professional with over 10 years' experience working within the entertainment industry. With career experience spanning both internal and external communications, specialties include: planning and executing strategic trade and consumer PR campaigns, writing media releases, producing media kits and marketing collateral, media relations, PR stunts, 3rd party promotions, red carpet events, managing talent interviews and executive profiling, celebrity publicity tours, directing photo shoots and styling, social media management, issues and crisis management, external stakeholder relations, and internal and corporate communications.

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